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Found: Using QR Codes To Restore Murals To Their Original State (via Wooster Collective)

13 Dec 2011

I’m not sure when the mural above first appeared in  Vancouver, British Columbia. But I recently noticed a QR code painted over an offending tag that had been sprayed on the mural. Remarkably, the QR Code takes you to an image of the mural before it was vandalized.

Source: Wooster Collective

The artist’s QR Code resolving to http://delivr.com/1al6p is powered by Delivr.

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.