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IBM Coremetrics® + Delivr: Weave Actionable QR Code and NFC Tag Data Into Your Organization’s Marketing Programs with Delivr’s Support of IBM Coremetrics.

21 Nov 2011

Weave actionable QR Code and NFC Tag data into your organization’s marketing programs. Track conversion rates of consumers who engage your mobile marketing programs via QR Codes and NFC Tags with Delivr’s support of IBM Coremetrics®.

Delivr has introduced a service that combines a Coremetrics® Campaign URL Builder with Delivr’s QR Code & NFC Tag Management and Tracking Platform.

This service allows you to append Coremetrics® Campaign Parameters to mobile marketing URLs so that campaign information is automatically populated in your Coremetrics® reports upon QR Code scan, NFC tap, or Short URL click.

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.