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Green Day Shares Exclusive Mobile Content With Their Fans - Landing Pagers & QR Codes powered by Delivr

30 Apr 2009

Jeremy Welt explores the convergence of new media and music cultures. As SVP of New Media at Warner Bros Records he gets to put new ideas into motion with some of the worlds most talented Artists.

Jeremy writes:

Get out your mobile phone, and check out the first in a limited edition series of QR code pieces we made for Green Day’s new album 21st Century Breakdown, in stores FRIDAY MAY 15th!

Green Day QR Code

This is the start of several QR code experiments were trying and you can find the Green Day Codes out and about in the US in the next few days. Thanks to David Harper at Delivr for making this happen!

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.