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Basic Terminology

When websites and web tools are properly designed and coded, people with disabilities can use them.

Information Architecture (IA)
The art and science of organizing, structuring, and labeling content to help users find information and complete tasks.

User Exterience (UX)
The user's experience of using the interface to achieve goals.

User Interface (UI)
Elements of the interface that the user encounters.

PageSpeed Insights & Lighthouse Reports
Tools used to audit various aspects of a web site, including performance, progressive web (PWA), accessibility, best practices and SEO.

Search Engine Optimization (SEO)
The art and science of increasing the number and quality of visitors to a website by improving rankings in search.

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Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.