If you have an app, you know the challenge: how to make it easier for end-users to get and download the version designed to work on their device. Many contemporary devices have their dedicated application store, typically maintained by a vendor of a device or the Operating System (OS) running on a device. For example, Apple has App Store that supports Apple devices and iOS and OS X; Google Play, formerly known as the Android Market, allows distribution of devices built on the Android Operating System.
Delivr takes it a step further. We not only make it easy to use a single Short URL, QR Code or NFC Tag URL for all devices using one of the supported application stores, but also allow entering a link specific to a particular device or browser type. We call this the Application URL feature. Delivr will support any application URL, whether it is maintained on your own site, a site hosted by someone, or it is an app link pointing to an application store. Delivr makes sure that the application link you specify is the one provided to an end- user using the associated device group.
At this time Delivr supports Application URLs for the following device groups:
When an end-user clicks your Short URL, scans your QR Code or taps an NFC Tag to download your app, our platform automatically provides their device with the correct link based on the information provided by the end-user’s device. If your web links are entered correctly (one needs to be careful with so many options that Delivr supports), an iPhone user will be directed to an iPhone version of the app; an iPad user will be able to get an iPad version directly; an Android device user will get an Android version, and so on.
If a device is not supported, or the application link is left empty (say, there is no version of the app for that device), the end-user is presented with the default Destination URL that you can specify, and change. If the end-user’s device is not in one of the device groups above for which you specify the Application URL, the end-user will be presented with the default Destination URL. The Destination URL might be used, for example, to provide an alternative landing page to end-users whose device is not currently supported.
Note that the desktop devices group (Desktop URL) includes Apple’s computers running Mac OS X apps as well as non-Apple devices, so it would not be a good idea to use this Application URL for OS X apps – unless you are sure that they will primarily be used by Apple Mac’s users.
Remember, before releasing or printing your new Short URL, QR Code or encoding your new NFC Tag: test, test, test!
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