A Campaign is a connection between content in the Internet cloud and users in the real world. A Campaign is typically represented by a single Destination URL or mobile-friendly landing page and is triggered in different forms that your audience can interact with, such as a QR Code, an NFC tag or Short URL.
Your account dashboard shows the list of campaigns associated with your account.
Each campaign is uniquely identified by its Delivr ID. Delivr Reports show results for each Short URL click, QR Code scan and NFC Tag tap that are mapped to a single Delivr ID.
Please also see: What is a Delivr ID?