What is a Campaign?

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A Campaign is a connection between content in the Internet cloud and users in the real world. A Campaign is typically represented by a single Destination URL or mobile-friendly landing page and is triggered in different forms that your audience can interact with, such as a QR Code, an NFC tag or Short URL.

Your account dashboard shows the list of campaigns associated with your account.

Each campaign is uniquely identified by its Delivr ID. Delivr Reports show results for each Short URL click, QR Code scan and NFC Tag tap that are mapped to a single Delivr ID.

Please also see: What is a Delivr ID?

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Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.