What is a Short URL?

1 answer

Within the context of Delivr, a Short URL specifically refers to a web link associated with a Delivr ID and embedded into a QR Code or an NFC Tag, that directs to a resource on the web – typically a web page.

Delivr Short URLs have special attributes that allow tracking End-user interaction of different forms (QR Codes, NFC tags) separately. 

A Short URL intended for use in a QR Code can be viewed by clicking on the get code link under each QR Code on the Dashboard.

A Short URL intended for use in an NFC tag can be viewed by clicking on the, "Short URL Variations" link under the Campaign Short URL on the Dashboard.

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Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.