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Can I build and shorten UTM Campaign URLs?

Yes, you can build and shorten Google Analytics UTM Campaign URLs using the standard GA campaign parameters: Source, Medium, Name, Terms, and Content. UTM campaign parameters are simply tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can tag your links to gauge the effectiveness of your campaigns and identify the best ways to drive more visitors to your website.

Append Google Analytics  Campaign Parameters (UTM) to your Destination URL under the "Campaign Parameters" tab when editing your Short URL. Using this method, you can edit and manage these parameters at anytime without needing to generate a new Short URL.

Campaign Source
utm_source
Use to identify the website or publication sending the traffic e.g., newsletter, linkedin

Campaign Medium
utm_medium
Use to identify the kind of advertising medium e.g., email, social, print

Campaign Name
utm_campaign
Use to identify the name of the campaign e.g., product-launch-2017, blog-post-may-2017

Campaign Term
utm_term
Use to identify the paid keywords (Skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature) e.g., paid-keyword-1, paid-keyword-2

Campaign Content
utm_content
Use to differentiate ads (Suggested for additional details for A/B testing and content-targeted ads) e.g., YYYYMMDD, cta-top-banner, cta-sidebar

Your campaign parameters are not added to the  visible Short URL itself. Rather, the parameters are automatically added to the Long URL/Destination URL on redirection . Alternatively, you  can include campaign parameters as part of the Long URL you are shortening.

The Destination URL entered MUST be the same URL that you have Google Analytics installed on NOT a a shortened URL e.g. a bit.ly URL.

Using Mixpanel?

Mixpanel's JavaScript library automatically detects utm_source, utm_medium, utm_campaign, utm_content, and utm_term if they are present in your URL, and sets them as super properties.  Optionally, we provide a method to append Coremetrics Campaign Parameters to your Destination URL with Coremetrics installed.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.