Append Google Analytics Campaign Parameters (UTM) to your Destination URL under the "Campaign Parameters" tab when editing your Short URL. Using this method, you can edit and manage these parameters at anytime without needing to generate a new Short URL.
Use to identify the website or publication sending the traffic e.g., newsletter, linkedin
Use to identify the kind of advertising medium e.g., email, social, print
Use to identify the name of the campaign e.g., product-launch-2017, blog-post-may-2017
Use to identify the paid keywords (Skip this for Google AdWords if you have connected your AdWords and Analytics accounts and use the auto-tagging feature) e.g., paid-keyword-1, paid-keyword-2
Use to differentiate ads (Suggested for additional details for A/B testing and content-targeted ads) e.g., YYYYMMDD, cta-top-banner, cta-sidebar
Your campaign parameters are not added to the visible Short URL itself. Rather, the parameters are automatically added to the Long URL/Destination URL on redirection . Alternatively, you can include campaign parameters as part of the Long URL you are shortening.
The Destination URL entered MUST be the same URL that you have Google Analytics installed on NOT a a shortened URL e.g. a bit.ly URL.