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What are the benefits of URL shortening?

A key benefit of shortening a URL is to make the URL easier to share and track.

URL Shortening is convenient for any of the reasons why a friendly URL may be desired, such as for messaging services that limit the number of characters in a message (for example, SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.