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Mobile Barcodes: an Overview for Marketers.

19 Nov 2011

The MMA has released it’s white paper “Mobile Barcodes: an Overview for Marketers.

According to a study by 3G Vision, the U.S. is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. “Mobile Barcodes: an Overview for Marketers” explains in clear language how marketers can leverage mobile barcodes, covering cross media engagement, choosing the right barcode for your campaign, and outlining best practices.

Delivr is a member of the MMA Mobile Barcode Task Force/Committee.

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.