Mobile Barcodes: an Overview for Marketers.
The MMA has released it’s white paper "Mobile Barcodes: an Overview for Marketers."
19 Nov 2011
According to a study by 3G Vision, the U.S. is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. “Mobile Barcodes: an Overview for Marketers” explains in clear language how marketers can leverage mobile barcodes, covering cross media engagement, choosing the right barcode for your campaign, and outlining best practices.
Delivr is a member of the MMA Mobile Barcode Task Force/Committee.
