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The Problem with Some QR Code Readers #2

02 Nov 2011

Dear QR Code Reader Companies.

Please stop wrapping ads around the pages you load within your reader after a person scans a code.

This action causes confusion for consumers and hurts the intended content and messaging.

I get that you are struggling for a revenue model but wrapping ads around the pages of others will not result in any good for you or the ecosystem.

You know who you are.

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.