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The Problem with Some QR Code Readers #2

02 Nov 2011

Dear QR Code Reader Companies.

Please stop wrapping ads around the pages you load within your reader after a person scans a code.

This action causes confusion for consumers and hurts the intended content and messaging.

I get that you are struggling for a revenue model but wrapping ads around the pages of others will not result in any good for you or the ecosystem.

You know who you are.

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.