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The Magic of QR Codes

10 Sep 2011

The Magic of QR Codes

by By Vivian Wagner, E-Commerce Times

Regular old bar codes have been around for years, there on your box of macaroni and cheese or breakfast cereal. Now, though, there’s a new kind of code in town, and it’s taking the marketing world by storm. “QR Codes on marketing material can be effective in many different ways,” said Gus Velissarios, founder of mobiConsultant.com. “The problem is … to utilize them to perform in a mobile environment.”

Read Full Article: http://www.ecommercetimes.com/story/The-Magic-of-QR-Codes-73223.html

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.