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Stores link to the online world

10 Sep 2011

Stores link to the online world

by Bill Siwicki  Managing Editor, Mobile Commerce, Internet Retailer

2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.

“I’m a do-it-yourself guy,” says Dave Sims, vice president of customer relationship management at GNC. “Right now I’m setting up about 20 codes that are going live tomorrow. I’ve talked to the Delivr.com CEO and really like the analytics I get plus the ability to change on the fly—one of our uses is to put one QR code in windows and update it daily with a new URL to always have a new deal running.“

Source: https://www.digitalcommerce360.com/internet-retailer/

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its martech product suite to serialize and authenticate products. Headquartered in the USA.