Stores link to the online world
Stores link to the online world by Bill Siwicki Managing Editor, Mobile Commerce, Internet Retailer
10 Sep 2011
2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.
“I’m a do-it-yourself guy,” says Dave Sims, vice president of customer relationship management at GNC. “Right now I’m setting up about 20 codes that are going live tomorrow. I’ve talked to the Delivr.com CEO and really like the analytics I get plus the ability to change on the fly—one of our uses is to put one QR code in windows and update it daily with a new URL to always have a new deal running.“
Source: https://www.digitalcommerce360.com/internet-retailer/
