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Stores link to the online world

10 Sep 2011

Stores link to the online world

by Bill Siwicki  Managing Editor, Mobile Commerce, Internet Retailer

2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.

“I’m a do-it-yourself guy,” says Dave Sims, vice president of customer relationship management at GNC. “Right now I’m setting up about 20 codes that are going live tomorrow. I’ve talked to the Delivr.com CEO and really like the analytics I get plus the ability to change on the fly—one of our uses is to put one QR code in windows and update it daily with a new URL to always have a new deal running.“

Source: https://www.digitalcommerce360.com/internet-retailer/

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.