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What is an NFC tag?

An NFC tag is a smart, small chip that allows the transfer of digital information with a smartphone or another NFC tag reader device at short range, typically no more than 1.5 inch (4 cm).

Hence the name NFC, that stands for Near-Field Communication.

More on NFC can be found on Wikipedia.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.