What is "Activation Rate"?

1 answer

Activation rate is a way of measuring the success of a campaign, as well as the effectiveness of an email campaign by the number of users that clicked on a specific Short URL or an ad by the number of people that scanned a QR Code printed in it.

Activation rate indicates the percentage of people who upon seeing your campaign/QR Code actually engage with it by scanning the QR Code (or clicking your Short URL etc.)

Under the N/A you will notice the link, "Set Audience Count". Your total campaign audience is used to calculate the activation rate of the campaign across print, web, mobile and social media channels.

So for example, If took out an ad in a magazine with a circulation of 1M people and had 100,000 scans of your code your activation rate would be 10%.

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Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.