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Are QR codes standardized?

Yes. The QR code specification was published by the developer DENSO Wave as an ISO standard (ISO/IEC 18004:2000 bzw. ISO/IEC 18004:2006).

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.