x
x
Delivr
MENU

What are Response Rate, Mobile, Desktop, Location by IP and Location by GPS in a report?

Here are the definitions for the percentages shown in Delivr Reports:
  • Response Rate - Total Views as percentage of Campaign Circulation. Available only if Campaign Circulation is entered.
  • Mobile - Percentage of Total Views using a mobile device browser.
  • Desktop - Percentage of Total Views using a desktop browser.
  • Location by IP - Percentage of Total Views where a location is determined using the IP address of an end-user's device.
  • Location by GPS - Percentage of Total Views where a location is determined using the GPS location information provided with the end-user's consent directly from the end-user's device.
Return to FAQs

Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.