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What are response rate, mobile, desktop, location by IP and location by GPS in a report?

What are response rate, mobile, desktop, location by IP and location by GPS in a report?

Here are the definitions for the percentages shown in Delivr Reports:

  • Response Rate - Total Views as percentage of Campaign Circulation. Available only if Campaign Circulation is entered.
  • Mobile - Percentage of Total Views using a mobile device browser.
  • Desktop - Percentage of Total Views using a desktop browser.
  • Location by IP - Percentage of Total Views where a location is determined using the IP address of an end-user's device.
  • Location by GPS - Percentage of Total Views where a location is determined using the GPS location information provided with the end-user's consent directly from the end-user's device.

Last Updated 25 Nov 2025
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