Understanding the campaign report.

Locate the Campaign

From your Dashboard, find the campaign you want to review.

View Report

Click the VIEW REPORT button for that campaign to access its analytics.

Note: Report time zone is set to your Account Time Zone. You can change this by clicking Change in the top-right corner of the report view.

The Summary section provides a high-level snapshot of how your campaign has performed over the selected time period.

Key Metrics Include:

• Connections. Number of scans or clicks your campaign received.
• Cost per Connection. Your average cost per connection at Delivr.
• Top Countries & Cities. Geographic hotspots where your audience engaged most.
• Private Connections. Represents traffic from protected, anonymized, or privacy-focused sources such as VPNs or private browsers.
• Top Languages. Displays the primary languages set on users’ devices or browsers during engagement.
• Response Rate. Indicates user engagement as a percentage of total impressions—where estimated audience size is set.
• Recent Connections. List of recent connections.
• Campaign Parameters. Shows the Campaign Parameters/UTMs added to your campaigns in the Delivr Campaign URL Builder.

This section is ideal for quickly assessing overall reach, effectiveness, and geographic distribution.

Detailed Metrics & Charts

Dive deeper into campaign performance with a full suite of visual analytics. This section includes charts and key metrics that provide insights into user behavior, traffic sources, device types, engagement patterns, and more, helping you understand not just how many connected, but how and when they did. Detailed Metrics & Charts include:

• Audience Heatmap
• Locations
• Trends
• Time
• Dayparts
• Engagement Methods
• Acquisition
• Operating System
• Language
• Benchmarking
• Serialization
• People First

Visualizes where your audience engaged your campaigns by plotting connections on a geographic map over a selected time period.

Highlights

• The heatmap is followed by a list of interactions with timestamp, device type (e.g., desktop or mobile), action (scan or click), and method (e.g., IP detection).
• Includes geolocation accuracy and location data (city, region, country).
• Shows Trace ID for serialization and deeper tracking or troubleshooting.

You can export all connections from the selected time frame for deeper analysis or archiving.

The Location tab shows where your campaign traffic is coming from — eographically.

Highlights

• Lists countries, states/provinces and cities where connections occurred (e.g., United Kingdom, London).
• Helps identify regional interest or concentration of engagement.
• Useful for tailoring localized messaging or planning region-specific campaigns.

The Trends tab gives you insight into which days saw the most engagement with your campaign. Use these insights to fine-tune your future campaigns around high-traffic days.

Highlights

• Shows the busiest single day of activity (e.g., Friday, Jul 25, 2025).
• Identifies the most active day of the week during the selected time frame (e.g., Friday).
• Great for spotting weekly patterns and peak audience behavior.

When viewing an All-Time report, an additional Trend section appears — highlighting long-term momentum across the full campaign lifecycle, with up to three years of historical data.

Growth Trends

When viewing an All-Time report, an additional Trend section appears — highlighting long-term momentum across the full campaign lifecycle, with up to three years of historical data.This reporting module displays campaign performance over time with visuals showing connections by month and by year. Easily identify growth, seasonal patterns, or declines to guide strategic decisions and optimize future campaigns.

The Time tab helps you understand when your audience is most active throughout the day. This is especially useful for optimizing campaign timing or planning future outreach.

Highlights

• Displays key activity windows, such as:
  • Most Active Time Period (e.g., Morning, Afternoon, Evening)
  • Most Active Commuting Period (e.g., Morning Commute, Afternoon Commute)
• Helps identify high-engagement windows for scheduling social posts, ad placements, or email campaigns.

These charts surface the best times to reach your audience by showing when they’re most active and engaged across different channels. Explore segmented charts that provide:

Connections by DOOH & OOH Daypart

Visualizes engagement during standard out-of-home advertising time blocks (e.g., Early Morning, Daytime), helping you align campaign timing with peak exposure.

Connections by Television & Connected TV Daypart

Highlights connection activity during traditional TV and streaming time slots (e.g., Daytime, Prime Time), offering insights into second-screen behavior and cross-channel effectiveness.

The Engagement Method tab breaks down how users interacted with your campaign — whether through scanning a QR code or clicking a short URL.

Metrics Displayed

• Engagement Method. Lists all available entry points (e.g., QR Code, Short URL).
• Connections. The number of times each method was used.
• %. Percentage of total connections per method.
• Response Rate. Not applicable for this section unless an audience size is defined.

Note: You can define a target audience size to activate response rate calculations. Without it, response rates will show as N/A.

The Acquisition tab shows how visitors found your campaign by breaking down the channels driving traffic.

Channels & Connections

• Direct. Visitors who arrived by directly entering your URL, clicking an untracked link, or from sources without referrer data (known as dark traffic). Examples include email, SMS, certain crawlers, or copied-and-pasted links.
• Other. Traffic coming from other known channels.

Additional Channel Details

• Connections by Social Channel. Lists traffic from social media platforms (shows activity if available).
• Connections by Chat Channel. Shows visits coming through chat apps (shows activity if available).

Note: In some timeframes, there may be no activity for social or chat channels.
 

The Operating System tab shows which devices and operating systems your campaign visitors are using. These insights help you understand your audience’s technology preferences so you can better optimize your campaigns and content.

Connections by Operating System:

• Breakdown of visits by OS, such as:
  • Desktop OS (Windows, macOS, Linux)
  • Apple iOS (iPhone, iPad)
  • Other OS includes apps or processes that mask the operating system.

Connections by Platform

• Includes most desktop computers and tablets.
• Includes smartphones and other mobile devices.

The Language tab shows the primary language settings of your audience’s devices, helping you tailor messaging and content to their preferred languages.

Highlights

• Indicates the language your visitors’ devices are set to — for example, English, Spanish, French, etc.
• Helps you understand if your campaign is reaching the intended language-speaking audience.

Connections by Language

• Displays the number and percentage of connections per language.

The Benchmarking tab provides valuable insights into how your campaign performs compared to other marketing channels and helps you understand the cost-effectiveness of your efforts.

Response Rate by Marketing Channel

• This metric becomes available once you set your campaign’s audience size.
• It shows how your campaign’s response rate compares with other marketing channels.

Average Cost per Connection (All Time)

• Displays your average cost to acquire a connection through Delivr.
• Example: ≈ $0.125 per connection
• A lower cost per connection means you’re getting more engagement for less spend.

Cost Comparison

• Your campaign’s cost per connection is compared with major platforms like Facebook Ads, Google Ads, Instagram, LinkedIn, and X Ads.
• For example, your campaign at $0.13 per connection is more cost-effective than many traditional digital ad platforms.

Available in VIP accounts and above, this section provides a detailed report of connections by Trace ID. Powered by Super Simple Serialization, it enables item-level tracking for serialized QR codes — ideal for product authentication, supply chain visibility, or personalized experiences.

This top-level overview brings your marketing back to its core purpose — genuine connection. The People First tab is a reminder that behind every scan or click is a real person, not a statistic.

• This section highlights total unique connections your campaign received during the selected time period.
• It shifts the focus from raw metrics to real engagement and human interaction.