Always Open is a service that helps businesses sell their products and services to consumers with signage that bridges the divide between storefront windows and online shopping.
Big box retailers became showrooms for online retailers. Pop-up stores opened up anywhere the customers were. Amazon started “eating the retail world”, pushing brick-and-mortar retailers into decline. Digital and in-store experiences blurred and consumers no longer saw a distinction between online and offline shopping.
Now with the Coronavirus, digital is weaving itself deeper into the fabric of our lives. Shoppers driven by health concerns and social distancing are flocking in even greater numbers to mobile online ordering, home delivery, curbside and parking lot pick-up. The post Coronavirus world will be a forever changed one where safer, smarter shopping will be a requirement for brands and retailers.
People used to come into stores with little to no knowledge and relied on a salesperson to advise them on what to buy. Today’s shoppers are doing their own online research in order to find and learn more about the products they are considering and to feel secure about the purchases they’re making. Faciliate their education with smart packaging and smart POS displays with QR codes.
Retailing began with shopkeepers who would welcome in people from the neighborhood and then come to learn their customers’ needs and preferences. In our constantly connected world, a device is just a proxy for what really matters — getting to know your customers. Devices provide context, helping us learn what matters to a consumer in a particular location and at a particular time. Layering AR and VR into the online shopping experience enables independent, self-serve shopping that approaches the results of bespoke sales and product sampling.
Retail has always been impacted by the force of postive or negative word of mouth. Social is now more important than ever with online reviews now among the first places a person checks to feel confident about an intended purchase. Real time feedback and reviews give retailers a defining factor as online shoppers are influenced by social media recommendations. Do you facilite reviews and integate these reviews into your shopping experience?
Finding the right store — and the product you needed — used to depended on familiarity, or serendipity. As the lines have blurred between online and offline, retailers are increasingly integrating mobile into their brick-and-mortar store experience. But, what if people can't get into your store or you're closed. We suggest having your display window and POS serve as a gateway to your online store.
While mobile devices drive people to stores, risk of disease can drive them away. Restaurants are taking the lead in “sanitizing” their establishments. To help slow down the spread of coronavirus on surfaces, restaurants are replacing their paper menus with a QR code on its entrance doors. Some establishments are even using QR codes to replace the ordering and payment system entirely. Further, QR codes reduce the need for interacting with sales associates or waiting on checkout lines.
QR codes have the ability to turn anything, anywhere into a storefront. This includes your storefront window, regardless if you're open or closed.
In a competitive or challenging retail environment, the first thing you need is to give your customers a way to immediately act on their interest. If they find something they see, they should be able to get a way to learn more about that product. And if they are interested enough to buy it, they should be able to do so as well. QR codes can help you with both.
Always Open is a service that helps businesses promote their products and services to consumers with signage that bridges the divide between posters, billboards, and storefront windows and online shopping. Always Open provides solutions ranging from "Do it yourself" (DIY) to a complete turnkey service.
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