Streamline product registration while collecting real-time intelligence. Using Super Simple Serialization, people do not have to find or type in a serial number. Scanning a QR code or clicking a link automatically fills in the serial number.
Increase the effectiveness of your sales efforts by making your digital (or print) communications even more personal. Super Simple Serialization bridges the divide between mass marketing and personalized engagement.
Instead of generating and managing thousands or millions of short links or QR codes, use Super Simple Serialization to power a single link that passes along the objects identity to your service. Serialize posters and POS materials with a retailers store ID.
You'll need a Delivr VIP account.
Sign into your Delivr Account Dashboard and shorten your destination link e.g.; https://yourdomain.com. This creates a campaign with a managed Short URL. Copy the Short URL that is generated for the campaign e.g.; https://delivr.com/abc123
Create a spreadsheet where you append a series of unique IDs to your campaign short URL e.g.; https://delivr.com/abc123/UniqueID. This self-provisions a series of serialized URLs for encoding into NFC tags or to be variably printed as QR codes. You could also programatically generate the unique URLs / QR codes on demand at point of sale and digitally print on customer receipts.
As example, this would look something like this, https://delivr.com/abc123/0001, https://delivr.com/abc123/0002, https://delivr.com/abc123/0003
There are no limits to the number of serializations you can create - hundreds, thousands, or millions. And, because you are self-provisioning on demand, there no APIs to interact with and slow you down.
Provide this spreadsheet to your NFC tag or Print provider. Or, have your development team program into your POS or other systems.
Using best practice guidelines during the design and setup process, you need to designate an area on your materials to include the QR code. We suggest you confirm with your printer that they can variably print or otherwise programatically generate QR codes on press from a given series of URLs. If not, contact us, we know printers that can. Most NFC tag providers can encode tags from a spreadsheet.
Once your materials are in use, each QR code scan or NFC tap is captured by Delivr for reporting. Simultaneously, visitors are redirected from your NFC tag or QR code to your destination link with the unique ID appended e.g.; https://yourdomain.com/?trace=0001
Your destination page can ignore the unique ID or be modified by your web team to accept the unique ID for further processing, workflow, and action. Custom web applications can also be designed and developed by the Delivr Team.
We're here to discuss your plans and help you get started.
Our TrueMrk® Brand Protection Service builds upon Super Simple Serialization℠ to make it simple to combine brand protection and consumer engagement into a single, intuitive experience. TrueMrk provides product serialization, authenticity, provenance and consumer engagement while identifying incidents of counterfeiting and gray market diversion.
Learn more about TrueMrk Brand Protection Services.
Delivr is a marketing technology platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. Delivr is now extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.
