Streamline product registration while collecting real-time intelligence. Using Super Simple Serialization, people do not have to find or type in a serial number. Scanning a QR code or clicking a link automatically fills in the serial number.
Increase the effectiveness of your sales efforts by making your digital (or print) communications even more personal. Super Simple Serialization bridges the divide between mass marketing and personalized engagement.
Ensure lost items are returned to their rightful owner in a timely and efficient manner. Building a lost and found service? Instead of generating and managing 100s of thousands of short links or QR codes, use Super Simple Serialization to power a single link that passes along the objects identity to your service.
Sign into your Delivr Account Dashboard and shorten your destination link e.g.; https://yourdomain.com. This creates a campaign with short URL. Copy the short URL that is generated for the campaign e.g.; https://delivr.com/abc123
Create a spreadsheet where you append a series of unique IDs / serial numbers to your campaign short URL e.g.; https://delivr.com/abc123/UniqueID. This provisions a series of serialized URLs for encoding into NFC tags or to be variably printed as QR codes.
As example, this would look something like, https://delivr.com/abc123/0001, https://delivr.com/abc123/0002, https://delivr.com/abc123/0003
Provide this spreadsheet to your NFC or print provider.
Using best practice guidelines during the design process, you need to designate an area on your materials to include the QR code. We suggest you confirm with your printer that they can variably print or otherwise programatically generate QR codes on press from a given series of URLs. If not, contact us, we know printers that can. Most NFC tag providers can encode tags from a spreadsheet.
Once your materials are in market, each QR code scan or NFC tap is captured by Delivr for reporting. Concurrently, visitors are redirected from your NFC tag or QR code to your destination link with the unique ID appended e.g.; https://yourdomain.com/?trace=0001
Your destination page can ignore the unique ID or be modified by your web team to accept the unique ID for further processing and action.
We're here to discuss your plans and help you get started.
Our TrueMrk® Brand Protection Service builds upon Super Simple Serialization℠ to make it simple to combine brand protection and consumer engagement into a single, intuitive experience. TrueMrk provides product serialization, authenticity, provenance and consumer engagement while identifying incidents of counterfeiting and gray market diversion.
Delivr is a marketing technology platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. Delivr is now extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.