Trust and transparency are the future of customer-centric brand building.

TrueMrk® makes it simple to provide product / object serialization, authenticity, provenance and consumer engagement while identifying incidents of counterfeiting and gray market diversion. Engage customers, collect real-time intelligence and prove authenticity with a single QR code. TrueMrk is available with enterprise plans.

TrueMrk combines brand protection and consumer engagement into a single, intuitive experience.

TrueMrk® helps brands deliver assurance about product authenticity and provenance to consumers while using the power of deep data analytics and advanced algorithms to help combat fraud. TrueMrk increases consumer trust and embraces consumer needs for product information while protecting and enhancing your brand.

For brands, implementing a brand protection and marketing program with TrueMrk is simple.

Two billion consumers with a smartphone want tools to find your authentic products.

1. TrueMrk is an easy to integrate solution that arms consumers in the battle against product fraud while satisfying their demand for information.
2. TrueMrk enables frictionless product serialization with plug & play simplicity, giving every product a unique identity in the connected world.
3. TrueMrk is easy to implement, easy to use – and requires no infrastructure or software to maintain.

TrueMrk leverages built-in smartphone features. No special scanning equipment, application, ink or paper is required. This greatly reduces the time and cost to a brand deploying. Once applied, TrueMrk allows consumers and supply chain inspectors to verify the authenticity of a product with a simple scan using their smartphone.  By harvesting data during the scan process and applying proprietary algorithms, TrueMrk identifies incidents of unusual or fraudulent activity.

For consumers, verifying the safety of a product with TrueMrk is simple.

Once applied to a product or package, consumers can verify the authenticity of a product and view product information with a scan of their smartphone. Empowering consumers to authenticate products captures a richer and broader array of data than other methods of brand protection. TrueMrk turns ordinary packaging into safer, smarter packaging.

Leverage high-value connections for Marketing & CRM.

Consumers who use TrueMrk to identify authentic products are more motivated, more loyal, and more visible than a typical consumer. Authentication opens a channel for brands to converse with consumers at whatever moment suits their strategies — to manage product after-care, recalls, reward repeat business, introduce additional products, deliver targeted promotions — the choice is yours.

TrueMrk can be integrated into product labels and packaging, or applied as a separate security label.

TrueMrk™ adds unit level serialization, multi-level security, and tracking to product labels and packaging.  At the heart of each TrueMrk label is an intelligent, secure QR Code which contains a public URL, unique fingerprints matched to a manufacturer's database, covert & overt serialization, and other product information / supply chain data. TrueMrk can be combined with other anti-counterfeiting printing methods and technologies. Separate security labels are printed on tamper evident & resistant substrate.

Example TrueMrk security label.

The example separate security label below features a user experience that incorporates a 6-digit verification code. The verification code can be visible or hidden beneath a scratch-off layer. The actual design would be as per the client’s (the brand’s) requirements.

ACTUAL LABEL SIZE: 45MM WIDTH  x 15MM HEIGHT, 12MM x 12MM CODE

The QR code and verification pin shown above is a not activated. When activated and scanned, it would lead to a demo product authentication page, showcasing one of several user experiences offered by the TrueMrk service.

When scanned repeatedly and with different browsers or devices, the product will eventually be flagged as ‘suspect’ when scan attempts exceed a threshold. Thresholds can be defined per batch of labels by the user (brand).

Several brand protection experiences are available.

1. Product Verification w/ 6-Digit Code followed by a Landing Page (w/ PIN)
2. Landing Page w/ Product Verification Overlay (w/ PIN)
3. Activity-based Product Guidance followed by a Landing Page (NO PIN)
4. Landing Page w/ Product Guidance Overlay (NO PIN)
5. Direct to Landing Page (NO PIN)

Product authentication is followed by consumer engagement.

In just minutes and a few clicks, a brand owner can create hosted mobile-friendly landing pages for its marketing programs. No developer or coding is required. This enables fast development and delivery of smart label and marketing content. The rich marketing content can contain videos, product information, instructions, ingredients, offers, promotions and lead capture. Alternatively, a link to a brand's own pages and programs can be provided.

Clear and simple reports are designed for people, not specialists, allowing anyone to turn insights into action.

Each scanning event generates data that can be immediately visualized at Delivr’s online portal. Activity on a per unit or aggregate basis can used to identify incidents of counterfeiting and grey market diversion. Brands can access this business intelligence in real-time to recognize patterns and take actions to protect their brand.

About Delivr

Delivr is a marketing technology platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. Delivr is now extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.

Delivr is a licensed DENSO Partner.