10 Advantages of TrueMrk

For consumers, who want to be informed, TrueMrk offers valuable and actionable information, especially about products they consume (such as supplements, medicine, drinks, or baby food) or put on their bodies (cosmetics) or those used in expensive products they own (like motor oil in one’s car).

For brands, wanting to be informed, TrueMrk delivers actionable reports and insights into potential sales channels, gray markets, or incidents of counterfeiting. Easy to interact with, TrueMrk provides a low friction on-ramp for deeper consumer understanding and engagement.

What has been your experience?

How many of the problems below have you experienced? Continue reading to learn more about the advantages of Delivr.

PROBLEM

Reports are hard to understand and often lack actionable information.

THE DELIVR ADVANTAGE

Delivr’s analytic reports are real-time, visual, and easily understood, offering a summary view with a drill-down ability to the lowest level of detail.

Our reports have been praised by the best in the industry. Our reports provide a concise overview, and with drill-down capabilities, you can access real-time insights that are easy to understand and actionable. You can conveniently view them on your account dashboard at delivr.com at any time.

Identify patterns in purchase activity.

NEXT STEPS

• Learn more about our standard reports.
• For TrueMrk reports, please request a demo.

PROBLEM

Competing solutions are often hard to deploy.

THE DELIVR ADVANTAGE

Delivr’s solution is easy to implement.

Integrating a solution into one’s own systems is typically not easy. Many competing solutions require several pieces to be in place before anyone can do anything. Integration often requires marketing, development, and IT effort, frequently resulting in broken implementation. It is hard to execute.

Ease of execution is important.

Delivr’s solution is easy to implement. Marketing campaigns, TrueMrk labels, related QR codes, and associated information can be managed through Delivr’s platform and friendly user interface. This allows users with no technical background or knowledge to manage campaigns and QR codes and easily view and understand Delivr’s analytic reports.

Similarly to TrueMrk, many anti-counterfeiting and logistics solutions offer serialization embedded in printed codes or labels. How does one ensure the correct label is placed on the right product? Most solution providers generate serialized IDs, provide the list of IDs to the brand or the printer, and stop there; the brand or the printer must figure out everything else. Delivr makes that process easier.

Create millions of serialized codes, each unit receiving its own unique identity.

Unique codes help identify counterfeiting and gray market distribution with minimal changes to your supply chain. Attach and change supply chain information for each code or batch. Prove to your customers and regulators that your product is safe and authentic.

 

PROBLEM

Many QR codes on products fail when scanned.

THE DELIVR ADVANTAGE

Unlike competing services, Delivr allows changing the target (destination) at any time.

A lot of products are sold with a QR code printed on their packaging. However, when scanned, the website it leads to often displays a '404' error message, indicating that the page cannot be found.This may happen for various reasons, for example, when the structure of a website with the target page changes or a new website replaces the old one.

Unlike many competing market tech services, Delivr's platform allows users to quickly and at any time change the destination of the QR code, making fixing a broken link easy. Delivr offers powerful self-service features with no need to understand underlying technologies. It makes things easier for the brand; for example, a marketing department can set up and manage the service without needing developers or IT experts.

NEXT STEPS

• Learn more about our QR code generator with dynamic QR code management.
• Learn more about our URL shortener with link management.

PROBLEM

Many QR codes lead to badly designed, insecure, and unreliable or slow-loading pages.

THE DELIVR ADVANTAGE

Delivr provides secure, reliable, SSL-certified, fast loading, well-designed landing pages optimized for mobile users.

The unfinished, unpolished, and sometimes outright ugly and suspicious-looking landing pages are shown to consumers, often delivered over an insecure connection with no website certificate and, thus, no ability to verify who owns the site and the information displayed to the consumer. Such websites are seldom optimized for mobile users and are often just a desktop version of a company website.

First impressions matter.

The user experience must support consumers’ trust in the brand. At Delivr, we pride ourselves on our user experience design. Our pages and experiences are beautifully designed, lightweight, and optimized for mobile users. Delivr supercharges your marketing and branding efforts with fast redirects and fast-loading landing pages that delight visitors, persuade prospects, and win customers.

NEXT STEPS

• View an example mobile landing page.
• View the page performance of delivr.com.

 

Security first, not an afterthought.

Security in today’s threat landscape is critical. With engineering, application security, security assessments, policies governing the use and distribution of our source code, IT/server technology, and related protection services, we check off boxes across the entire security continuum. Delivr is monitored 24/7 by human and automated systems.

The pages hosted on Delivr's platform are transmitted through a secure connection, using a high-grade secure certificate that assures consumers that we, or the brand, are indeed who we claim to be.

Unmatched record of reliability.

While other QR code generators have come and gone, Delivr has accumulated a 14-year, 99.9% uptime record. Dependability matters when downtime is not an option, and Delivr provides peace of mind. Our platform has been specifically designed to ensure optimal performance, scalability, and security. We use Microsoft Azure, Cloudflare, Stackpath, AWS, and Stripe services.

PROBLEM

The reported scanning location is often incorrect.

THE DELIVR ADVANTAGE

Delivr provides more accurate scanning location information.

Getting correct location information when a code gets scanned is sometimes tricky. Delivr’s experience with mobile analytics over time allowed us to gain knowledge and information to ascertain location more accurately.

NEXT STEPS

• Learn more about our standard reports.
• For TrueMrk reports, please request a demo.

Privacy is of the utmost importance.

Delivr collects and uses anonymized location data that does not personally identify to provide location-based services. The IP address is anonymized before being stored in the database.Delivr does not fingerprint devices, build profiles of visitors, or accumulate patterns of individuals' activity and geospatial information. Delivr is GDPR and CCPA compliant.

NEXT STEP

• Learn more about how we gather location data and our data policy.

PROBLEM

Many product validation services only check if a serial code is found or not.

THE DELIVR ADVANTAGE

The TrueMrk algorithm considers many variables to determine the probability of an individual product being suspect and thus provides more valuable information to consumers and brands.

We believe it is impossible to authenticate a product package with 100% certainty by employing technologies that are easily accessible to consumers. (Sure, one can use DNA ink to identify an individual product, but such ink is expensive and requires a forensic lab to process.) Delivr’s approach is to offer a simple score calculated by our TrueMrk algorithm, which indicates a likelihood that the scanned product is genuine, a suspect, or outright invalid.

The TrueMrk algorithm is constantly evolving. We take into account the location of the scan, but also the desired sale location for each batch of items, the number of scans, and other information, to determine the likelihood of a product being genuine – that is also reported to the end user if the brand desires to do so– or a possibility of a product diversion or gray market, reported to the brand.

 

PROBLEM

Competing solutions are often expensive.

THE DELIVR ADVANTAGE

Delivr’s pricing is amongst the most competitive in the industry.

Delivr operates with low operating expenses, allowing us to offer competitive pricing to our customers. Usage of our marketing technology platform grows organically yet attracts large brands and businesses. Thousands of companies use Delivr to drive audiences from print to digital experiences.

NEXT STEP

• Browse through examples of how others are using Delivr.

PROBLEM

Lackluster support

THE DELIVR ADVANTAGE

Delivr team is committed to amazing support.

We want you to have a great experience working with us and our software. We learn your wants and needs, provide guidance, help you get the most out of your subscription, and respond quickly when an issue needs to be resolved. We consistently get praise and high support ratings from our clients.

NEXT STEP

• See for yourself, contact our support team.

PROBLEM

Non-compliance to standards and lack of new QR code features.

THE DELIVR ADVANTAGE

Where you generate your QR Codes is as important as your reason for generating them.

Delivr is one of a handful of companies worldwide licensed under contract by DENSO, a world leader in automatic data capture technology and the inventor of the QR Code®. DENSO’s QR Code technology is the undisputed standard in driving analog to mobile engagement. As a DENSO partner, we uphold rarefied standards when generating ISO-compliant QR codes with our QR Code Generator. Through this relationship and our proprietary technology and processes, Delivr offers a compelling new generation of QR codes that transform the conventional QR code and takes QR codes to a higher level of security and customer experience. No other self-service QR Code Generator can make these same claims; it is our unique distinction.

PROBLEM

Consumer engagement is handled poorly.

THE DELIVR ADVANTAGE

TrueMrk promotes consumer engagement.

With sales of counterfeit goods on the rise, safety is an essential concern to consumers. Consumers want transparency about the goods they purchase and information about when and where the product was grown, made, or extracted. Brands that establish trust with their customers are more successful.

TrueMrk:

A consumer, the product's end user, can be engaged through a call for action embedded into printed media, packaging, product documentation, or the product itself.

While a variety of action triggers can be used, including NFC tags and proprietary code formats, QR codes are most effective for several reasons, including:

• Inexpensive. QR codes are affordable in comparison with NFC tags.
• Widely supported. QR codes are supported on many printing presses, both regarding variable, automatic creation by the press software, and scanning/reading to help automatic verification on the press or, later, on a packaging line.
• Frictionless user engagement. Anyone with a smartphone can scan a QR code using the phone's camera. Apple's iOS and Google's Android OS offer QR Code scanning functionality natively – no app needed.
• Easily recognizable. QR codes are widespread and easily recognized. In many markets, there is no need to explain to a user what to do when they see one. QR codes are so easily recognized that several companies using proprietary 2D barcodes incorporate their recognizable three square anchor points to their proprietary code design as a 'scan me' prompt for users.