In a world of shortening attention spans and increasing options, advertising is undergoing a sea change. More and more, ads are becoming content — something people choose to watch.
In this guide, Google translated the tools and know-how developed by a generation of YouTube content creators to help brands develop ads that resonate with 21st century consumers. Divided into seven sections, best practices are explained in stages to help you understand each point and guide you through taking action. Over 40 QR codes placed throughout the PDF link to YouTube video content.
MORE ABOUT FEATURED SPOTLIGHT: GOOGLE
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The Devondale Murray Goulburn Co-op consists of over 2500 dairy farmers across South-Eastern Australia that run highly professional, small-to-medium sized dairies that utilise modern technologies, employ thousands of Australians and care for their animals and the environment. The Co-op is controlled by the Australian farming families who supply the milk.
The Co-op placed QR codes on select products being exported from Australia to provide consumers with product information while also understanding the final geographical distribution of their products. Delivr provided the QR codes, link management, and tracking.
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Usborne has been making children’s books for over 40 years. Founded in 1973, Usborne is the largest and most successful independent children's publisher in the UK. Usborne books are available around the world, both in English and in over 100 different languages.
The latest edition of the Usborne Science Encyclopedia has 180 QR codes printed on the pages of the book. The QR codes provide instant access via a mobile phone or tablet to websites with video clips of experiments, animals in their habitats, and animated lessons.
MORE ABOUT FEATURED SPOTLIGHT: USBORNE
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Macy's Backstage Pass, a shopping experience that used mobile technology to put fashion tips into the hands of every Macy's customer. 100s of exclusive tips and inspirational videos were delivered by Macy's star designers talking directly to them while they shopped. Customers could activate the content anytime by scanning QR codes in the shape of Macy's star logo placed throughout every store. MORE ABOUT FEATURED SPOTLIGHT: MACY'S |
It doesn't get more over the top than this. Using 2000 footballs, 8 assembly assistants, a plane, and 2 Skydivers, Betfair the world’s largest Internet betting exchange created a huge QR code for an Ireland v. Estonia game at Aviva Stadium, Dublin and then had skydivers place a bet on the game in freefall. Delivr provided QR codes, link management, and tracking. MORE ABOUT FEATURED SPOTLIGHT: BETFAIR |
