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What Are the Uses of QR Codes for Brochures?

Brochures remain a leading direct marketing tool that allows you to give details about your business and what it can do. QR codes on brochures are the perfect way for your customers to transition from the paper in their hand to your digital content. Continue reading to learn more about how to use QR codes on brochures.

Difference between flyers and brochures.

Flyers and brochures vary in size, layout and design. A flyer is generally printed on a single sheet and contains easy-to-read text along with an image to capture attention. It is meant to be a quick read, allowing the reader to skim through and learn about what’s being advertised.

Brochures are more detailed and contain multiple pages of descriptive information. A brochure is generally printed on a standard size sheet in a variety of folds to section different types of information. Popular uses for brochures include event agenda brochures, company branding pamphlets, sales brochures, spec sheets, menus and mailers.

3 best practices for using QR codes on marketing brochures.

  1. Include a call to action. On your brochure, include your contact information and social media platforms on the back panel where people usually place their call to action. You can use a Profile-type QR code to share your contact information and social media accounts, providing an easy way to contact and follow you. It’s always a good idea to provide a call to action next to the QR code in your flyer or brochure so that customers know what to expect before scanning.
  2. Consider size and placement. QR codes on brochures should be at least 1 x 1 centimeters (around 0.4 x 0.4 inches) in size. To increase your chances of getting more scans, place it towards the center of your layout for easy scanning accessibility and make it as large as possible. Avoid printing on edges that cut off your QR code or on folds that would distort the image since this makes it unscannable.
  3. Use high-quality images. When printing, always use the best resolution available. Professional printers will need high-quality images, so provide your QR code in .eps or .svg format by downloading it from your Account Dashboard. And especially with costly, high volume print jobs, it’s always a good idea to request proofs from your printer. Test scan the QR code on your samples to catch any mistakes in time. For more tips, check out our QR Code Printing Guidelines & Best Practices FAQ.

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.