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8 ways QR codes can be used by hotels.

Tourism and hospitality industry processes are typically labor-intensive and time-consuming. The usage of QR codes in hotels can streamline daily operations, improve ROI, increase customer retention, and deliver a high level of customer service. QR codes for hotels are not only beneficial to administrators and support staff but also for guests – by enhancing their stay.

 

1. Check-in made easy.

QR codes can be presented to guests upon reservation on a printed page to facilitate express check-in. The paves the way for an accelerated check-in process for guests upon arrival, eliminating long waiting lines and making way for a seamless hassle-free experience.

QR codes for check-in and check-out

Scanning a QR code takes less than a minute, and thus, using QR codes for checking in at hotels is a substantial way to enhance the customer experience.

  1. Place QR codes on the customers’ reservation page or at the concierge that, upon scanning, redirects the customer to the hotel’s check-in webpage
  2. Make sure to keep the webpage user friendly, and
  3. Include minimal questions for quick a check-in

Most hotels now have QR codes on keycards to access their rooms. QR codes along with RFID technology has revolutionized the check-in process at hotels.

A customer has to scan the QR code to enter their room. This is safe, secure, and also avoids unnecessary fumbling with the keycard.

Attach a QR code to a feedback form so the customer can leave a review behind easily before checking out.

QR codes for checking in can help hoteliers and administrators to edit information regularly to keep the customers engaged and not stumble upon outdated information.

2. Switch to a digital menu.

Customers gauge the quality of hotels and their efforts in enhancing the customer experience with room service facilities.

Most hotels have upped their technology game for room services by introducing contactless interior changes, automatic laundry and food orders, and additional requests.

However, in this tech-savvy age, room menus are still on paper.

QR codes on menus

  1. Include QR codes in hotel room catalogs that redirects customers to the hotel’s digital menu. The guests can order anything they wish with a simple custom button that alerts the staff
  2. Include a feedback form along with the menu to evaluate which item is hot-selling and which isn’t on the menu
  3. QR codes for menus can also be used to book reservations at the hotel restaurant

Room service menus consisting of QR codes can help hotel staff and planners in editing their offerings and menus even after printing since they are editable.

Redirect the guest to a landing page that sets aside slots for reservations and also, send a timely reminder just before their reservation.

3. Collect feedback for an enhanced customer service.

The tourism and hospitality industry thrives on receiving customer feedback to deliver the best for their guests.

Typically, hotels leave behind a paper feedback form at the concierge before guests check out. This process is not only arduous and tiresome but, also, difficult to keep track of the feedback since hoarding paper forms are quite a task.

  1. Include QR codes at the reception desk before a guest checks out
  2. Attach a QR code along with the feedback form to access reviews and feedback quickly

These feedback QR codes can help hotel administrators to collect and categorize feedback and reviews in one place. With the help of QR codes, hotels can fine-tune their services based on the feedback received.

4. Share contact details effortlessly.

Guests usually do not have their hotel’s contact details stored in their smartphones, especially out-of-state travelers.

Hotels must make sure their contact details are always accessible by their guests to book a taxi, change check-in or check-out time, and to accept special requests.

  1. Include QR codes on business cards, pamphlets, and menus, so customers can save the hotel’s contact details on their smartphone
  2. Link the QR code to a web page that allows guests to edit their reservations and even request for individual customizations

Profile-type QR codes can help customers retrieve the hotel’s details easily without the need to type in contact information.

5. Promote events.

Engaging guests in activities and events in a hotel is one of the main attractions of any hotel. Most hotels have in-house events, games, and other activities for guests to enjoy their stay in their premises.

Make it easy for guests to have an overview of the ongoing activities and events in the hotel by including a QR code on posters and brochures around the property.

Make use of dynamic QR codes that can be customized to change the location, time, date, and specialty of the event without having to deploy new QR codes every time a new event is created.

6. Showcase special features of the hotel.

Guests evaluate the quality of a hotel by reviewing its amenities and unique offerings such as availability of pool, spa, lawn, gym, and entertainment.

Generally, hotels and resorts showcase their features on their official website and app. Typing on the website is too much of a hassle for guests to review the hotel they are booking.

Include a QR code that links to a hotel’s special takeaways and features on print media ads and across the property so guests can quickly scan the QR code to view the hotel’s amenities.

Guests can also easily book a spa session, game, or even a booking for dinner after viewing the hotel’s special features by just scanning the QR code.

Make sure the QR codes are displayed in shared spaces such as the lobby or the dining area with a call-to-action (CTA), so it stands out.

7. Loyalty programs for members.

Customers love coming back to properties that treat them with special care. There’s a substantial reason why customers come back to hotels with round-the-year discounts and offers.

Deploy QR codes for loyalty programs

QR codes can be leveraged to include loyalty programs for new and existing customers. Encourage customers to become members of the hotel loyalty program at a discounted price for scanning a QR code.

Assign a special QR code to each customer, so it’s easy for the hotel staff to allocate and categorize them into different categories based on their personal preferences.

  1. Another way to include QR codes for loyalty programs is by printing QR codes on print media advertisements such as flyers, brochures, and billboards
  2. Provide additional discounts for customers who land on the booking page by scanning QR codes for booking a room or a reservation
  3. Add a clear CTA such as "Scan QR code to get 20% off" so customers know what they are scanning
  4. Make use of a Profile-type QR code to store their contact information to let them know about exclusive offers on a timely basis

8. Retarget potential customers.

Delivering relevant adverts and retargeting customers that landed on the website but didn’t go through with a reservation is crucial for increasing sales.

Include QR codes on marketing campaigns on sidewalks, print media ads, and billboards. Encourage customers to scan the QR code to land on the hotel’s social media channels and official website of the hotel.

Track QR Code scans and retarget potential customers

Dynamic QR codes can be tracked and analyzed to fine-tune marketing campaigns on social media and print media advertisements based on customers’ scan behavior and trends.

Retargeting is a vital part of any business’s marketing strategy, especially for customers who didn’t convert. Having a precise retargeting strategy is essential to keep the KPIs steady, increase sales, and ROI.

  1. Perform split A/B testing in case of multiple marketing campaigns to determine the best performing campaign and the least performing campaign
  2. Integrate the QR codes with Google Analytics using UTM parameters to beter understand the customer journey

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its martech product suite to serialize and authenticate products. Headquartered in the USA.