Sizes listed always refer to an exact square shape. Sizes are provided in Metric and Imperial / US Measurements. The Imperial / US sizes (Inch / Inches) equivalents are rounded.
For print applications, such as placing standard black and white QR codes on packaging or in magazines, use the following specifications.
Labels and packaging may require deeper bespoke analysis especially when deviating from a standard black and white code. This starts with a review of a PDF of the layout, requires an understanding of the type of printing method and materials, and may then move to a print trial.
QR codes do not have to be the standard black and white design. Brands today are incorporating custom colors, logos and more into the QR code design.
Delivr's QR Code Designer enables you to effortlessly merge a dynamic QR code with any part of an image or logo to create a beautiful and clear call-to-action. Delivr's QR Code Designer combines the visual design that people LOVE with the QR Code call-to-action that people KNOW, creating an experience that draws peoples attention and invites them to make the leap from print to mobile.
However, the specifications for these custom QR codes are slightly different than standard QR codes, namely that the minimum size increases.
Our internal testing has shown that some custom QR codes that can be read by iOS devices cannot be read by some Android devices. Be sure to test the QR codes you create on both types of devices to ensure that all consumers will be able to successfully access your content.
And here’s the reason. Customized QR codes are not standard, ISO compliant QR codes. Depending on the extent and combination of design choices, the resulting QR code may not be scannable on some devices. The act of customizing a QR code introduces "damage" into the standard ISO compliant QR code format. As such, customized QR codes require a high level of error correction to remain scannable. Error correction is a capability of QR codes to restore data if the code is dirty or damaged. This ensures high scannability despite the "damage" from customization.
For digital applications, the following specification assumes a 1080p display.
Since many digital QR codes are incorporated into signage, keep in mind that the minimum code size will need to increase depending on the distance between the code and the person scanning. The signage section below, which includes digital and print, addresses the calculation for this distance.
Because those scanning may not be directly next to the sign, you’ll need to increase the QR code size depending on how far away they will be.
For example, if a code on a billboard will be scanned at a distance of 10 meters, the code should be at least 1 meter x 1 meter in size.
Code design for out-of-home (OOH) may require deeper bespoke analysis. This starts with an understanding of the printing specifications or digital display, Frame size (6-sheet , 28-sheet, 96-sheet, and higher), LCD resolution (2K, 4K), Nits, and if an LED screen, factors such as pixel pitch. Always Test.