QR Code Printing Guidelines & Best Practices

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For QR Codes that will be scanned up close e.g.; on Products, in Magazines:

  • 10mm (.4 inch), excluding the margin, is the minimum size for scanning standard, ISO 18004-compliant QR Codes, Increase to 12 mm excluding the margin if possible.
  • 30mm (1 3/8 inch), is the minimum size for scanning Visual Codes*

For QR Codes that will be scanned from afar e.g; on Signage:
The ratio of the scanning distance to the size of the QR code should be close to 10:1

  • The simplest approach is use a QR Code size that is at least one tenth of the scanning distance, excluding the margin.
  • For example, a code on a Billboard that will be scanned from a distance of 10m (32 ft) should be at least 1m (3.2 ft) in size, excluding the margin.

For all QR Codes:

  • Use a minimum margin of 4 blocks. Delivr default.
  • Good contrast between the background and the QR Code color is very important when a standard Black & White code is not used. In cases of colorized codes, the QR Code should have a dark color with a light background color.
  • Some QR Code Readers can not read reversed colors e.g., light color with a dark background color, white with black background color.

* Please note, while Delivr provides high-level best practices, most label and packaging design require deeper bespoke analysis especially when deviating from a standard black and white code. That starts with a review of a PDF of the layout, requires an understanding of the type of printing method and materials, and may then move to a print trial. Always Test. Test. Test.

For Broadcast QR:

  • The minimum code size at 1080p Resolution is 240 pixels x 240 pixels at 72 dpi. Expect a scanning distance of 3-5 feet.
  • Increase size to increase average scanning distance. e.g.;1000 pixels x 1000 pixels,10 feet
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Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.