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QR Code Printing Guidelines & Best Practices

For QR Codes that will be scanned up close (e.g., on Products, in Magazines):

  • 32 mm (1¼ inches), excluding the margin, is the minimum size that guarantees that all camera phones on the market will be able to properly read the QR Code.
  • 26 mm (1 inch), excluding the margin, is the recommended size that works with roughly 90% of the phones on the market.
  • 10 mm (.4 inch), excluding the margin, works well with the latest smartphones, which have improved macro capabilities.

For QR Codes that will be scanned from afar (e.g, on Signage):

  • The simplest approach is use a QR Code size that is at least one tenth of the scanning distance, excluding the margin.
  • For example, a code on a Billboard that will be scanned from a distance of 10 m (32 ft) should be at least 1 m (3.2 ft) in size, excluding the margin.

For all QR Codes:

  • Use a minimum margin of 4 blocks.
  • Good contrast between the background and the QR Code color is very important. The QR Code should have a dark color with a light background color.
  • Some QR Code Readers can not read reversed colors (e.g., light color with a dark background color, white with black background color).
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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.