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TRUEMRK

TrueMrk makes it simple to provide product authenticity, provenance and consumer engagement while identifying incidents of counterfeiting and gray market diversion.

TrueMrk enables frictionless product serialization, giving every product a unique identity in the connected world. TrueMrk can be integrated into a product label or packaging, or applied as a separate label. Consumers verify the authenticity of a product and view product information with a single scan of their smartphone.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.