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What is a Destination URL?

A Destination URL is the URL associated with a Delivr QR Code that a user will reach upon scanning a QR Code or visiting a Delivr Short URL associated with the QR Code.

In some cases, the Destination URL may be the same as the Short URL, typically when the destination is a landing page or profile hosted at Delivr, which is the case for Page- and Profile-type campaigns.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.