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What is a URL?

A URL is a web address such as http://example.com

URL stands for “Uniform Resource Locator” and is the global address of a web page, a document or another resource on the World Wide Web.

In the context of the Delivr service, we most commonly refer to a "Campaign Short URL" or "Short URL",  "Destination URL", and "Application URL".

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.