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What is the difference between a static and dynamic QR code?

Dynamic vs. static codes. A dynamic QR code provides the ability to change the destination address to which the QR code redirects to. With dynamic QR codes, reprinting of the code is not necessary  after changing the address. Unlike dynamic QR codes, static QR codes point out to fixed address. A static QR code does not allow changing the destination that the QR code resolves to when scanned.

Static QR Code

The information encoded in static QR codes are fixed. The destination/data is stored directly in the QR Code graphic (hence QR codes are also getting larger and form a more complex pattern if there is more data to store). Therefore, the stored destination/data cannot be changed. Any typo in an already printed QR code cannot be changed, as with any other printed material.

Dynamic QR Code

A Short URL is placed into the QR code which then transparently re-directs the user to the intended destination. The destination of a dynamic QR code can be changed at any time and as often as you want – even if your marketing material has already been printed. This will save reprinting costs, effort and enable you to respond to any changes in the campaign as quickly as possible.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.