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Have Delivr (& Google) Recognize the Mobile Version of Your Tumblr Blog

03 Feb 2009

Tumblr provides a version of your blog optimized for mobile devices. You can view that mobile version by adding /mobile to the end of your Tumblr address. Delivr (and Google Search/Transcoder) looks for the Tag to identify and redirect mobile visitors accordingly. That tag by default is not part of the Tumblr template so you will need to add it yourself. It’s easy and only takes a few seconds.


  1. Log into your Tumblr account.

  2. Select “Customize” for the Tumblr blog you wish to modify.

  3. Select “Theme”

  4. Paste the following line of code within the Head tags of your template under the line of code that denotes the location of your RSS feed:

<link rel="alternate" media="handheld" href="{Permalink}/mobile" />
Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.