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Have Delivr (& Google) Recognize the Mobile Version of Your Tumblr Blog

03 Feb 2009

Tumblr provides a version of your blog optimized for mobile devices. You can view that mobile version by adding /mobile to the end of your Tumblr address. Delivr (and Google Search/Transcoder) looks for the Tag to identify and redirect mobile visitors accordingly. That tag by default is not part of the Tumblr template so you will need to add it yourself. It’s easy and only takes a few seconds.


  1. Log into your Tumblr account.

  2. Select “Customize” for the Tumblr blog you wish to modify.

  3. Select “Theme”

  4. Paste the following line of code within the Head tags of your template under the line of code that denotes the location of your RSS feed:

<link rel="alternate" media="handheld" href="{Permalink}/mobile" />
Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.