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The Problem with Some QR Code Readers #1

02 Nov 2011

Dear QR Code Reader Companies.

When someone scans a QR Code with your reader, please stop loading the page people are trying to visit within your reader. Various JavaScript and location prompts necessary for page display, location, or other services to work are blocked as a result. A scan of a URL-type code is best launched on the phone’s native browser.

While it is true your reader may allow the person scanning the code to break the intended URL out of your reader - I suspect most people do not realize they could or should do that.

The average consumer will never understand why something is not working properly and brands are getting annoyed that their carefully crafted experiences are being bastardized by you.

You know who you are.

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.