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Build, Shorten, and Create QR Codes for Google Analytics URLs with Delivr

23 Sep 2011

Track QR Code scans with Delivr and pass campaign data over to Google Analytics.

Delivr launched a service today that combines a Google Analytics Campaign URL Builder with a short URL service and QR Code Generator.

Using this tool, you can edit the Destination URL for your mobile marketing programs so that campaign information is automatically populated in your Google Analytics reports upon QR Code scan/visit.

Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.