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Sharing & Selling Punk - Delivr Has Teamed up with Green Day to Promote the Release of Their New Album “21st Century Breakdown”

01 May 2009

Photo taken by Peter DaSilva for The New York TimesDelivr has teamed up with Green Day to promote the release of their new album “21st Century Breakdown” to be released on May 15th. The collaboration leverages Delivr’s  effortless mobile-friendly content delivery and sharing service.

This campaign represents the first collaborative promotion Delivr has created for a  major label and debuts Delivr’s beta hybrid social/mobile publishing, delivery, and analytics service.

  • Beginning today, May 1st Green Day fans and street team members can visit Green Day on Delivr to share exclusive mobile-friendly content across several popular mobile, social, and microblogging services. Example : http://greenday.delivr.com/105gg
  • Delivr is powering a QR Code campaign and mobile analytics behind a limited edition series of QR Code pieces including posters, bus signs, and stickers made for Green Day’s new album 21st Century Breakdown. The QR Code campaign is considered experimental.
  • Starting May 1, fans can stream to their phone Green Day videos, including the recently released, “Know Your Enemy” using Delivr’s mobile video API developed in collaboration with Delivr’s video transcoding and optimization partner, VuClip.
  • More exclusive behind the scenes content will be released in the weeks to follow. Fans can follow the band by signing-up for Green Day updates and alerts.
Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.