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Green Day Shares Exclusive Mobile Content With Their Fans - Landing Pages & QR Codes powered by Delivr

30 Apr 2009

Jeremy Welt explores the convergence of new media and music cultures. As SVP of New Media at Warner Bros Records he gets to put new ideas into motion with some of the worlds most talented Artists.

Jeremy writes:

Get out your mobile phone, and check out the first in a limited edition series of QR code pieces we made for Green Day’s new album 21st Century Breakdown, in stores FRIDAY MAY 15th!

This is the start of several QR code experiments were trying and you can find the Green Day Codes out and about in the US in the next few days. Thanks to David Harper at Delivr for making this happen!

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.