EU Digital Product Passports
The European Union will soon require certain products sold in its market to have a digital product passport. This passport is a digital product's life cycle record containing crucial traceability information to support the circular economy, decarbonization, and sustainability.
The EU Digital Product Passport helps create sustainable value chains by standardizing the information manufacturers must include for every product. To collect and share this data, brands require a standardized approach, with a scannable code on the product leading to the digital product passport. The preferred method is the GS1 Digital Link standard in QR code or RFID form.
As a key pillar of the EU Green Deal, the Digital Product Passport (DPP) seeks to improve traceability, assist with product compliance, and provide vital product information to all stakeholders.
While the EU has yet to finalize the requirements for the DPP, anticipated elements include disclosures on recycled material content, raw material origins, durability, and environmental footprint. These regulations are expected to roll out in 2025, with enforcement starting in 2026.
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