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Home > Documentation > GS1 Digital Link QR Code Packaging Design Checklist (Sunrise 2027)

GS1 Digital Link QR Code Packaging Design Checklist (Sunrise 2027)

Key Design Checklist

QR Size

Minimum typically 15–20 mm. (varies by substrate and data payload)
No fixed maximum size. (optimize for scan reliability and packaging space)

Quiet Zone

Minimum 4 modules on all sides.
Must remain intact after print distortion and application.

Contrast

Use high-contrast dark-on-light QR codes (preferably black on white). Avoid gradients, metallic inks, low-contrast brand backgrounds, or any treatment that reduces module clarity or scanner reliability.

GS1 QR Code Integrity

GS1 Digital Link QR Codes must maintain standardQR Code structure without alteration of module geometry or pattern design. Decorative or customized dot patterns are not permitted.

Human-Readable GTIN

During the Sunrise 2027 transition, GTIN typically appears once under the UPC/EAN.
Avoid duplication under the GS1 QR code unless specifically required.
In a QR-only future state, GTIN must appear near the QR code.

lacement

Avoid seams, folds, corners, and high-curvature zones.
Avoid reflective coatings and distortion areas.
Ensure stable scan surface on final pack geometry.

Checkout Performance Requirement

The center of the GS1 Digital Link QR Code should be within 50 mm of the center of the linear barcode.
Applies to dual-marked packaging for POS scan efficiency.