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Insights with Real Time Analytics

After your campaign starts, Delivr tracks performance - how many times, when, where and with what devices.  All information is presented in the form of easy-to-understand graphs and charts. The statistics also include raw data tables, downloadable in CSV format.

OVERVIEW
EXAMPLE REPORT

Campaign Reports

DATE RANGE REPORTING OPTIONS

  • All Time
  • Flexible Date Range Selector
  • Set Time Zone

CAMPAIGN-LEVEL PERFORMANCE

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS

CAMPAIGN-LEVEL METRICS

  • Audience Heat Map. Displays where and when campaigns were viewed
  • Hyperlocal Audience Map. Displays GPS location and level of accuracy in meters when activated
  • Location. Views by Country,  Views by State/Province, Views by City, Views by ZIP™/Postal Code
  • Time. Views by Hour,  Views by Time of Day (Morning, Afternoon, Evening, Night), Views by Commuting Time (Morning Commute, Afteroon Commute), Views by Radio Daypart (Morning Drive Time, Afternoon Drive Time, Evenings , Overnight), Views by Television Daypart (Early Morning, Daytime, Early Fringe, Prime Access, Prime Time, Late News, Late Fringe, Post Late Fringe, Graveyard)
  • Date. Top Days - Views by Day, Views by Day by Device Type, Views by Day of Week, Top Weeks - Views by Week, Month, and Quarter
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel
  • Platform. Views by Platform. Views by Operating System
  • Profile. Views by Language

Campaign Group Reports

WHAT ARE CAMPAIGN GROUPS?

Campaign Groups are collections of campaigns. Individual campaigns can be placed in one or more Campaign Groups e.g. Grouped by content, client, product, media type - print, direct mail, posters, etc. Summary reports are available on the Campaign Group-level.

SUMMARY

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel

TOP CAMPAIGNS

  • Top Campaigns Today, Top Campaigns This Week, Top Campaigns This Month

TOP CITIES

  • Top Cities Today, Top Cities  Week, Top Cities Month

TOP PLATFORMS

  • Views by Platform
  • Views by Operating System

PROFILE

  • Views by Language
 

About the Reports

DEFAULT LOCATION METHOD IS IP LOOKUP

The default method to determine a visitor's location is based on the IP Address of the carrier/operator network or WiFi network that the visitor went through to access the Destination URL. This is an approximate gateway/server location -- NOT a person's physical location. This method is representative of the geographical distribution of the people reaching the Destination URL of your campaign.

  • Locations are typically accurate to the city or state/province level.
  • IP Addresses that can only be identified at the country level do not appear on the map.
  • IP Addresses that we have NO geolocation data for do not appear on the map.
  • Latitudes and Longitudes are approximate and based on freely available IP Lookup data.

WHAT HAPPENS IF YOU TURN ON THE "DEVICE GPS LOCATION" METHOD?

Delivr items can be set to display a customizable landing page before the Destination URL of your campaign that asks the visitor if they would like to share their current location. If they DO NOT grant permission, Delivr resorts to the default IP Lookup location method described above. If they DO grant permission, Delivr is able to access and store an accurate latitude and longitude of the visitor using Device GPS information from the visitor's device. This is the true physical location of the visitor reaching the Destination URL of your campaign as determined by satellite or cell tower triangulation. Delivr also stores the accuracy level of the determined location in meters. This information is available under the Activity Map for your campaign.

TRUE VISITS

Delivr attempts to report only those visits that originate from "real" people engaging your campaign. In some cases, where authentic visits flow centrally though a service or application server, activity will appear clustered around the location of the server location. One example is when your campaign is distributed through or otherwise pulled into the Facebook app. While visits are authentic, visitors' true locations are replaced with the location of the Facebook servers the visits flow through. Delivr can only see the location of the Facebook server serving your page and as such you may see a cluster of visits at the location. Examples include:

  • Amazon - Boardman OR, Seattle WA
  • Apple - Cupertino CA, San Jose CA
  • Facebook - Ashburn VA, Fairfax VA, Menlo Park CA, San Francisco CA, San Jose CA
  • Google - Mountain View CA, San Jose CA, Sunnyvale CA
  • Microsoft - Redmond WA, San Antonio TX

Please note that visits generated by computer programs and bots are identified in many cases and removed from your report.

While it is our intention to only display unique visits in your report, various social and chat service apps send along additional visits that are indistinguishable from real people when someone visits your campaign. For example, our research has shown that just one click on a link from within Snapchat may cause Snapchat to visit your campaign up to six times. These additional visits are indistinguishable from real people and as such can not be removed from your report. These visits will also artificially increase the traffic that is perceived to be originating through Snapchat. While ideally we would want Snapchat to only visit your campaign once, this is currently not the case. This also occurs to a lesser degree with WeChat and others. In all of these cases, typically at least one visit will originate from a user's true location and several others from the service's server location.

DEFINITIONS

  • All Time† - Within the report data restrictions based on your subscription plan.
  • Total Views - Total visits to the Destination URL through ALL Delivr tracking methods/URLs including scans, taps, clicks, and more.
  • QR Scans - Total visits to the Destination URL through scans of a Delivr QR Code.
  • Beacon Detections - Total visits to the Destination URL through detections of a Beacon/iBeacon configured to recognize your Delivr Beacon Tracking URL.
  • NFC Taps - Total visits to the Destination URL through taps of an NFC Tag containing a Delivr NFC Tracking URL.
  • Audio Detections - Total visits to the Destination URL through detections of an audio watermark configured to deliver your Delivr Tracking URL.
  • Watermark Detections - Total visits to the Destination URL through detections of an image watermark configured with your Delivr Tracking URL.
  • Short URL Clicks - Total visits to the Destination URL through clicks of the Delivr Short URL e.g., Ad Links, Social Sharing.
  • Dark Traffic - Sources that do not provide a referring domain such as email, SMS, or directly copying and pasting the link into your browser bar. Whereas sources such as Facebook and Twitter provide us with data about the referrer, 'dark traffic' does not provide us with this information.

Note: Desktop views also includes views to the desktop mobile preview.

ENTERPRISE CUSTOMERS & PLATFORM PARTNERS

All your campaign data can also be accessed via REST APIs to integrate with other business intelligence systems and dashboards. Profile/demographic data can also be consumed and displayed.

Campaign Reports

DATE RANGE REPORTING OPTIONS

  • All Time
  • Flexible Date Range Selector
  • Set Time Zone

CAMPAIGN-LEVEL PERFORMANCE

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS

CAMPAIGN-LEVEL METRICS

  • Audience Heat Map. Displays where and when campaigns were viewed
  • Hyperlocal Audience Map. Displays GPS location and level of accuracy in meters when activated
  • Location. Views by Country,  Views by State/Province, Views by City, Views by ZIP™/Postal Code
  • Operating System. Views by Operating System
  • Time. Views by Hour,  Views by Time of Day (Morning, Afternoon, Evening, Night), Views by Commuting Time (Morning Commute, Afteroon Commute)
  • Date. Top Days - Views by Day, Views by Day by Device Type, Views by Day of Week, Top Weeks - Views by Week, Month, and Quarter
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel
  • Profile. Views by Language

Campaign Group Reports

WHAT ARE CAMPAIGN GROUPS?

Campaign Groups are collections of campaigns. Individual campaigns can be placed in one or more Campaign Groups e.g. Grouped by content, client, product, media type - print, direct mail, posters, etc. The summary reports described below are available on the Campaign Group-level.

SUMMARY

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel

TOP CAMPAIGNS

  • Top Campaigns Today, Top Campaigns This Week, Top Campaigns This Month

TOP CITIES

  • Top Cities Today, Top Cities This Week, Top Cities This Month

TOP PLATFORMS

  • Views by Platform
  • Views by Operating System

PROFILE

  • Views by Language

About the Reports

DEFAULT LOCATION METHOD IS IP LOOKUP

The default method to determine a visitor's location is based on the IP Address of the carrier/operator network or WiFi network that the visitor went through to access the Destination URL. This is an approximate gateway/server location -- NOT a person's physical location. This method is representative of the geographical distribution of the people reaching the Destination URL of your campaign.

  • Locations are typically accurate to the city or state/province level.
  • IP Addresses that can only be identified at the country level do not appear on the map.
  • IP Addresses that we have NO geolocation data for do not appear on the map.
  • Latitudes and Longitudes are approximate and based on freely available IP Lookup data.

WHAT HAPPENS IF YOU TURN ON THE "DEVICE GPS LOCATION" METHOD?

Delivr items can be set to display a customizable landing page before the Destination URL of your campaign that asks the visitor if they would like to share their current location. If they DO NOT grant permission, Delivr resorts to the default IP Lookup location method described above. If they DO grant permission, Delivr is able to access and store an accurate latitude and longitude of the visitor using Device GPS information from the visitor's device. This is the true physical location of the visitor reaching the Destination URL of your campaign as determined by satellite or cell tower triangulation. Delivr also stores the accuracy level of the determined location in meters. This information is available under the Activity Map for your campaign.

TRUE VISITS

Delivr attempts to report only those visits that originate from "real" people engaging your campaign. In some cases, where authentic visits flow centrally though a service or application server, activity will appear clustered around the location of the server location. One example is when your campaign is distributed through or otherwise pulled into the Facebook app. While visits are authentic, visitors' true locations are replaced with the location of the Facebook servers the visits flow through. Delivr can only see the location of the Facebook server serving your page and as such you may see a cluster of visits at the location. Examples include:

  • Amazon - Boardman OR, Seattle WA
  • Apple - Cupertino CA, San Jose CA
  • Facebook - Ashburn VA, Fairfax VA, Menlo Park CA, San Francisco CA, San Jose CA
  • Google - Mountain View CA, San Jose CA, Sunnyvale CA
  • Microsoft - Redmond WA, San Antonio TX

Please note that visits generated by computer programs and bots are identified in many cases and removed from your report.

While it is our intention to only display unique visits in your report, various social and chat service apps send along additional visits that are indistinguishable from real people when someone visits your campaign. For example, our research has shown that just one click on a link from within Snapchat may cause Snapchat to visit your campaign up to six times. These additional visits are indistinguishable from real people and as such can not be removed from your report. These visits will also artificially increase the traffic that is perceived to be originating through Snapchat. While ideally we would want Snapchat to only visit your campaign once, this is currently not the case. This also occurs to a lesser degree with WeChat and others. In all of these cases, typically at least one visit will originate from a user's true location and several others from the service's server location.

DEFINITIONS

  • All Time† - Within the report data restrictions based on your subscription plan.
  • Total Views - Total visits to the Destination URL through ALL Delivr tracking methods/URLs including scans, taps, clicks, and more.
  • QR Scans - Total visits to the Destination URL through scans of a Delivr QR Code.
  • Beacon Detections - Total visits to the Destination URL through detections of a Beacon/iBeacon configured to recognize your Delivr Beacon Tracking URL.
  • NFC Taps - Total visits to the Destination URL through taps of an NFC Tag containing a Delivr NFC Tracking URL.
  • Audio Detections - Total visits to the Destination URL through detections of an audio watermark configured to deliver your Delivr Tracking URL.
  • Watermark Detections - Total visits to the Destination URL through detections of an image watermark configured with your Delivr Tracking URL.
  • Short URL Clicks - Total visits to the Destination URL through clicks of the Delivr Short URL e.g., Ad Links, Social Sharing.
  • Dark Traffic - Sources that do not provide a referring domain such as email, SMS, or directly copying and pasting the link into your browser bar. Whereas sources such as Facebook and Twitter provide us with data about the referrer, 'dark traffic' does not provide us with this information.

Note: Desktop views also includes views to the desktop mobile preview.

ENTERPRISE CUSTOMERS & PLATFORM PARTNERS

All your campaign data can also be accessed via REST APIs to integrate with other business intelligence systems and dashboards. Profile/demographic data can also be consumed and displayed.


Campaign Reports

DATE RANGE REPORTING OPTIONS

  • All Time
  • Flexible Date Range Selector
  • Set Time Zone

CAMPAIGN-LEVEL PERFORMANCE

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS

CAMPAIGN-LEVEL METRICS

  • Audience Heat Map. Displays where and when campaigns were viewed
  • Hyperlocal Audience Map. Displays GPS location and level of accuracy in meters when activated
  • Location. Views by Country,  Views by State/Province, Views by City, Views by ZIP™/Postal Code
  • Time. Views by Hour,  Views by Time of Day (Morning, Afternoon, Evening, Night), Views by Commuting Time (Morning Commute, Afteroon Commute), Views by Radio Daypart (Morning Drive Time, Afternoon Drive Time, Evenings , Overnight), Views by Television Daypart (Early Morning, Daytime, Early Fringe, Prime Access, Prime Time, Late News, Late Fringe, Post Late Fringe, Graveyard)
  • Date. Top Days - Views by Day, Views by Day by Device Type, Views by Day of Week, Top Weeks - Views by Week, Month, and Quarter
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel
  • Platform. Views by Platform. Views by Operating System
  • Profile. Views by Language

Campaign Group Reports

WHAT ARE CAMPAIGN GROUPS?

Campaign Groups are collections of campaigns. Individual campaigns can be placed in one or more Campaign Groups e.g. Grouped by content, client, product, media type - print, direct mail, posters, etc. Summary reports are available on the Campaign Group-level.

SUMMARY

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel

TOP CAMPAIGNS

  • Top Campaigns Today, Top Campaigns This Week, Top Campaigns This Month

TOP CITIES

  • Top Cities Today, Top Cities  Week, Top Cities Month

TOP PLATFORMS

  • Views by Platform
  • Views by Operating System

PROFILE

  • Views by Language
 

About the Reports

DEFAULT LOCATION METHOD IS IP LOOKUP

The default method to determine a visitor's location is based on the IP Address of the carrier/operator network or WiFi network that the visitor went through to access the Destination URL. This is an approximate gateway/server location -- NOT a person's physical location. This method is representative of the geographical distribution of the people reaching the Destination URL of your campaign.

  • Locations are typically accurate to the city or state/province level.
  • IP Addresses that can only be identified at the country level do not appear on the map.
  • IP Addresses that we have NO geolocation data for do not appear on the map.
  • Latitudes and Longitudes are approximate and based on freely available IP Lookup data.

WHAT HAPPENS IF YOU TURN ON THE "DEVICE GPS LOCATION" METHOD?

Delivr items can be set to display a customizable landing page before the Destination URL of your campaign that asks the visitor if they would like to share their current location. If they DO NOT grant permission, Delivr resorts to the default IP Lookup location method described above. If they DO grant permission, Delivr is able to access and store an accurate latitude and longitude of the visitor using Device GPS information from the visitor's device. This is the true physical location of the visitor reaching the Destination URL of your campaign as determined by satellite or cell tower triangulation. Delivr also stores the accuracy level of the determined location in meters. This information is available under the Activity Map for your campaign.

TRUE VISITS

Delivr attempts to report only those visits that originate from "real" people engaging your campaign. In some cases, where authentic visits flow centrally though a service or application server, activity will appear clustered around the location of the server location. One example is when your campaign is distributed through or otherwise pulled into the Facebook app. While visits are authentic, visitors' true locations are replaced with the location of the Facebook servers the visits flow through. Delivr can only see the location of the Facebook server serving your page and as such you may see a cluster of visits at the location. Examples include:

  • Amazon - Boardman OR, Seattle WA
  • Apple - Cupertino CA, San Jose CA
  • Facebook - Ashburn VA, Fairfax VA, Menlo Park CA, San Francisco CA, San Jose CA
  • Google - Mountain View CA, San Jose CA, Sunnyvale CA
  • Microsoft - Redmond WA, San Antonio TX

Please note that visits generated by computer programs and bots are identified in many cases and removed from your report.

While it is our intention to only display unique visits in your report, various social and chat service apps send along additional visits that are indistinguishable from real people when someone visits your campaign. For example, our research has shown that just one click on a link from within Snapchat may cause Snapchat to visit your campaign up to six times. These additional visits are indistinguishable from real people and as such can not be removed from your report. These visits will also artificially increase the traffic that is perceived to be originating through Snapchat. While ideally we would want Snapchat to only visit your campaign once, this is currently not the case. This also occurs to a lesser degree with WeChat and others. In all of these cases, typically at least one visit will originate from a user's true location and several others from the service's server location.

DEFINITIONS

  • All Time† - Within the report data restrictions based on your subscription plan.
  • Total Views - Total visits to the Destination URL through ALL Delivr tracking methods/URLs including scans, taps, clicks, and more.
  • QR Scans - Total visits to the Destination URL through scans of a Delivr QR Code.
  • Beacon Detections - Total visits to the Destination URL through detections of a Beacon/iBeacon configured to recognize your Delivr Beacon Tracking URL.
  • NFC Taps - Total visits to the Destination URL through taps of an NFC Tag containing a Delivr NFC Tracking URL.
  • Audio Detections - Total visits to the Destination URL through detections of an audio watermark configured to deliver your Delivr Tracking URL.
  • Watermark Detections - Total visits to the Destination URL through detections of an image watermark configured with your Delivr Tracking URL.
  • Short URL Clicks - Total visits to the Destination URL through clicks of the Delivr Short URL e.g., Ad Links, Social Sharing.
  • Dark Traffic - Sources that do not provide a referring domain such as email, SMS, or directly copying and pasting the link into your browser bar. Whereas sources such as Facebook and Twitter provide us with data about the referrer, 'dark traffic' does not provide us with this information.

Note: Desktop views also includes views to the desktop mobile preview.

ENTERPRISE CUSTOMERS & PLATFORM PARTNERS

All your campaign data can also be accessed via REST APIs to integrate with other business intelligence systems and dashboards. Profile/demographic data can also be consumed and displayed.

Campaign Reports

DATE RANGE REPORTING OPTIONS

  • All Time
  • Flexible Date Range Selector
  • Set Time Zone

CAMPAIGN-LEVEL PERFORMANCE

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS

CAMPAIGN-LEVEL METRICS

  • Audience Heat Map. Displays where and when campaigns were viewed
  • Hyperlocal Audience Map. Displays GPS location and level of accuracy in meters when activated
  • Location. Views by Country,  Views by State/Province, Views by City, Views by ZIP™/Postal Code
  • Operating System. Views by Operating System
  • Time. Views by Hour,  Views by Time of Day (Morning, Afternoon, Evening, Night), Views by Commuting Time (Morning Commute, Afteroon Commute)
  • Date. Top Days - Views by Day, Views by Day by Device Type, Views by Day of Week, Top Weeks - Views by Week, Month, and Quarter
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel
  • Profile. Views by Language

Campaign Group Reports

WHAT ARE CAMPAIGN GROUPS?

Campaign Groups are collections of campaigns. Individual campaigns can be placed in one or more Campaign Groups e.g. Grouped by content, client, product, media type - print, direct mail, posters, etc. The summary reports described below are available on the Campaign Group-level.

SUMMARY

  • Total Views
  • # Short URL Clicks, # QR Scans, #Beacon Detections, # NFC Tag Taps
  • Activation Rate
  • % Mobile, % Desktop
  • % iOS, % Android OS
  • % Location by IP, % Location by GPS
  • Engagement Method.  Views & Activation Rate by Engagement Method
  • Acquisition. Views by Channel, Views by Social Channel, Views by Chat Channel

TOP CAMPAIGNS

  • Top Campaigns Today, Top Campaigns This Week, Top Campaigns This Month

TOP CITIES

  • Top Cities Today, Top Cities This Week, Top Cities This Month

TOP PLATFORMS

  • Views by Platform
  • Views by Operating System

PROFILE

  • Views by Language

About the Reports

DEFAULT LOCATION METHOD IS IP LOOKUP

The default method to determine a visitor's location is based on the IP Address of the carrier/operator network or WiFi network that the visitor went through to access the Destination URL. This is an approximate gateway/server location -- NOT a person's physical location. This method is representative of the geographical distribution of the people reaching the Destination URL of your campaign.

  • Locations are typically accurate to the city or state/province level.
  • IP Addresses that can only be identified at the country level do not appear on the map.
  • IP Addresses that we have NO geolocation data for do not appear on the map.
  • Latitudes and Longitudes are approximate and based on freely available IP Lookup data.

WHAT HAPPENS IF YOU TURN ON THE "DEVICE GPS LOCATION" METHOD?

Delivr items can be set to display a customizable landing page before the Destination URL of your campaign that asks the visitor if they would like to share their current location. If they DO NOT grant permission, Delivr resorts to the default IP Lookup location method described above. If they DO grant permission, Delivr is able to access and store an accurate latitude and longitude of the visitor using Device GPS information from the visitor's device. This is the true physical location of the visitor reaching the Destination URL of your campaign as determined by satellite or cell tower triangulation. Delivr also stores the accuracy level of the determined location in meters. This information is available under the Activity Map for your campaign.

TRUE VISITS

Delivr attempts to report only those visits that originate from "real" people engaging your campaign. In some cases, where authentic visits flow centrally though a service or application server, activity will appear clustered around the location of the server location. One example is when your campaign is distributed through or otherwise pulled into the Facebook app. While visits are authentic, visitors' true locations are replaced with the location of the Facebook servers the visits flow through. Delivr can only see the location of the Facebook server serving your page and as such you may see a cluster of visits at the location. Examples include:

  • Amazon - Boardman OR, Seattle WA
  • Apple - Cupertino CA, San Jose CA
  • Facebook - Ashburn VA, Fairfax VA, Menlo Park CA, San Francisco CA, San Jose CA
  • Google - Mountain View CA, San Jose CA, Sunnyvale CA
  • Microsoft - Redmond WA, San Antonio TX

Please note that visits generated by computer programs and bots are identified in many cases and removed from your report.

While it is our intention to only display unique visits in your report, various social and chat service apps send along additional visits that are indistinguishable from real people when someone visits your campaign. For example, our research has shown that just one click on a link from within Snapchat may cause Snapchat to visit your campaign up to six times. These additional visits are indistinguishable from real people and as such can not be removed from your report. These visits will also artificially increase the traffic that is perceived to be originating through Snapchat. While ideally we would want Snapchat to only visit your campaign once, this is currently not the case. This also occurs to a lesser degree with WeChat and others. In all of these cases, typically at least one visit will originate from a user's true location and several others from the service's server location.

DEFINITIONS

  • All Time† - Within the report data restrictions based on your subscription plan.
  • Total Views - Total visits to the Destination URL through ALL Delivr tracking methods/URLs including scans, taps, clicks, and more.
  • QR Scans - Total visits to the Destination URL through scans of a Delivr QR Code.
  • Beacon Detections - Total visits to the Destination URL through detections of a Beacon/iBeacon configured to recognize your Delivr Beacon Tracking URL.
  • NFC Taps - Total visits to the Destination URL through taps of an NFC Tag containing a Delivr NFC Tracking URL.
  • Audio Detections - Total visits to the Destination URL through detections of an audio watermark configured to deliver your Delivr Tracking URL.
  • Watermark Detections - Total visits to the Destination URL through detections of an image watermark configured with your Delivr Tracking URL.
  • Short URL Clicks - Total visits to the Destination URL through clicks of the Delivr Short URL e.g., Ad Links, Social Sharing.
  • Dark Traffic - Sources that do not provide a referring domain such as email, SMS, or directly copying and pasting the link into your browser bar. Whereas sources such as Facebook and Twitter provide us with data about the referrer, 'dark traffic' does not provide us with this information.

Note: Desktop views also includes views to the desktop mobile preview.

ENTERPRISE CUSTOMERS & PLATFORM PARTNERS

All your campaign data can also be accessed via REST APIs to integrate with other business intelligence systems and dashboards. Profile/demographic data can also be consumed and displayed.

Example Campaign Performance Report


Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.