Report Summary

Get the full picture instantly.

See your campaign performance at a glance and make smarter, faster decisions. Delivr Worldview℠ Advanced Analytics enables you to focus on what matters most — your audience and your campaigns.

• Track total scans and clicks to measure engagement across all touchpoints.
• Cost per Connection. Understand ROI and optimize your spend for maximum impact.
• Top Countries & Cities. Identify geographic hotspots and tailor campaigns to high-performing regions.
• Private Connections. Understand the level of anonymized or VPN traffic without compromising user privacy.
• Top Languages. Discover your audience’s preferred languages to create more relevant experiences.
• Response Rate. Measure the percentage of impressions that convert to engagement, giving you clear insight into effectiveness.
• Recent Connections. Stay on top of the latest activity and spot trends as they happen.
• Campaign Parameters/UTMs. Effortlessly track source campaigns and understand which channels drive results.

Quickly assess reach, engagement, and distribution—all in one platform. With Delivr Worldview℠ Advanced Analytics, every scan tells a story, every metric drives insight, and every campaign becomes smarter.

Audience Heatmap

Visualize exactly where and how your audience engages.

• Geographic Insights. Plots connections on an intuitive heatmap to see engagement hotspots at the city, region, or country level.
• Detailed Engagement Data. Track timestamps, device types, user actions, and interaction methods to understand how your audience is connecting.
• Accuracy You Can Trust. Verify location precision and ensure insights reflect real-world engagement patterns.
• Seamless Analysis. Export all connections for deeper analysis with your preferred third-party tools, enabling data-driven decisions across campaigns

Location

Understand where your traffic comes from, from countries and states down to cities. This report enables you to identify regional interests, pinpoint areas of engagement concentration, and plan targeted campaigns with confidence. 

Trends

Spot patterns and plan. Gain a deeper understanding of how your campaigns perform over time. Identify your most active days and weeks to see when your audience is most engaged. Track long-term campaign momentum over months or even up to three years, providing you with the insights to plan strategically for future initiatives. Analyze connections by month and year to uncover seasonal trends and optimize your campaigns for peak performance. With these insights, you can make data-driven decisions that drive sustained growth and engagement.

Time

Know exactly when your audience is most active. Delivr Worldview℠ Advanced Analytics shows you not just how many connections, but when they happen. See your busiest time of day at a glance, whether afternoon peaks, morning commutes, or evening sessions. With detailed charts by hour, daily patterns, and commuting periods, you’ll know the exact windows when your audience is most responsive.

Calendar

Get a day-by-day view of your campaign performance. The Calendar highlights exactly how many connections happened on each date, making it easy to spot busy days, slow periods, and patterns across weeks or months.

Dayparts

Not all hours are equal. With Delivr Worldview℠ Advanced Analytics, you’ll see exactly which dayparts drive the most engagement — from DOOH & OOH windows (morning commute, daytime, evening) to Television & Connected TV slots (daytime, prime time, late night). In this campaign, connections peaked during the Daytime period.

Engagement Method

Engagement Method reveals how your audience chooses to connect—whether through QR codes, short URLs, or NFC taps. See not just the numbers, but the story behind each interaction: the share of total engagement, the response rates, and the moments that matter most. With this insight, you can celebrate real connections, understand what resonates, and craft experiences that inspire action.

Acquisition

See where your traffic is coming from, including direct links, dark traffic, social media, or chat apps. Understanding the sources driving your campaign helps you measure ROI and refine channel strategies.

Operating System

Know the tech behind every scan. With insights into Operating Systems and Platforms, you’ll see whether audiences lean towards desktop, mobile, or a mix — helping you optimize campaigns for their preferred experience.

Language

Speak your audience’s language — literally. With Connections by Language, you’ll see which device or browser settings dominate, making it easy to localize messaging and reach people in the language they prefer.

Benchmarking

Is your marketing spend working hard enough? With Delivr Worldview℠ Advanced Analytics, you’ll know.

Benchmarking reveals your Response Rate by Marketing Channel and Average Cost per Connection, showing just how much more efficient QR-driven insights can be compared to traditional digital channels. Delivr consistently outperforms major ad platforms, providing a more cost-effective way to track real-world engagement. QR codes don’t just track — they unlock previously hidden insights into audience behavior, from location and time of day to device and language, helping you capture engagement that other channels often miss.

Serialization

Super Simple Serialization℠, a unique feature of Delivr, enables you to track each product individually, providing complete visibility across the supply chain while ensuring authenticity. Beyond security, it opens the door to personalized experiences for your customers, allowing you to connect with them in meaningful ways and gather actionable insights at the product level. From protecting your brand to optimizing operations, serialization transforms every item into a touchpoint for trust, engagement, and growth.

People First

Every connection is a real person. The People First chart highlights the human side of engagement, helping you see beyond raw numbers. Each scan or view represents an individual with a story, a moment of interest, and a decision to interact with your brand. It’s a reminder that behind every click is a person choosing to connect—not an anonymous statistic. By framing metrics in this way, the People First chart shifts the focus from conversions alone to the authentic human connections that drive meaningful relationships. 

Analytics. Trust. Enterprise-Ready.

Why Delivr Worldview℠ Advanced Analytics?

Most QR code platforms stop at counting scans. Delivr goes further: every interaction becomes more than a number—it’s actionable intelligence. You get depth, breadth, trust, privacy, and flexibility to optimize campaigns, protect your brand, and drive growth.

Protect. Track. Understand.

With Super Simple Serialization and automatic bot removal, every QR code becomes a verified, trustworthy connection. TrueMrk® Brand Protection, combined with real-time fraud detection, ensures authenticity and gives your customers confidence in every interaction.

See the Full Picture.

From unit-level traceability to omnichannel insights, understand who is engaging, where, and when—across packaging, print, and digital campaigns. Audience heatmaps, GPS precision, and daypart intelligence provide depth to your data, while campaign benchmarking and groupings offer breadth.

Integrate Seamlessly.

Delivr integrates with Google Analytics® , Adobe Analytics® , HubSpot® , Marketo® , Salesforce® Marketing Cloud, Mixpanel® , Amplitude® , and Segment®  — enabling you to track the customer journey across all channels. Real-time data, simple exports, and integrations using campaign parameters empower your marketing teams to act quickly and strategically.

Privacy-First. Zero-Knowledge.

Delivr is built with privacy at its core and is firmly committed to prioritizing privacy above all else. Using a zero-knowledge approach, we never store personally identifiable information, ensuring full compliance with GDPR and other privacy regulations. This approach protects your customers while still providing you with actionable insights, allowing you to analyze engagement patterns without compromising trust.