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BETFAIR: World’s biggest QR Code made from footballs.

Using 2000 footballs, 8 assembly assistants, a plane, and 2 Skydivers a huge QR code was created for the Ireland v. Estonia game this week at the Aviva Stadium. QR Code created by the world’s largest Internet betting exchange Betfair. QR Code powered by Delivr.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.