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BETFAIR: World’s biggest QR Code made from footballs.

Using 2000 footballs, 8 assembly assistants, a plane, and 2 Skydivers a huge QR code was created for the Ireland v. Estonia game this week at the Aviva Stadium. QR Code created by the world’s largest Internet betting exchange Betfair. QR Code powered by Delivr.

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Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its martech product suite to serialize and authenticate products. Headquartered in the USA.