MACYS: Macy's Backstage Pass Case Study
Macy's Backstage Pass, a shopping experience that used mobile technology to put fashion tips into the hands of every Macy's customer. 100s of exclusive tips and inspirational videos were delivered by Macy's star designers talking directly to them while they shopped. Customers could activate the content anytime by scanning QR Codes in the shape of Macy's star logo placed throughout every store. Delivr provided QR Codes, mobile-friendly landing pages with an integrated shopping experience, and campaign management/tracking across print ads, direct mail, in-store signage, tv commercials, sweepstakes and social.