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Why won't my QR code scan?

While the QR codes themselves conform to an ISO standard, not all app developers are as diligent with standards compliance as they should be. In our experience about 80% of issues relating to scan errors are because the scanning app being used is sub-standard, or is challenged by QR codes containing anything more complex than a website URL.

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Delivr® is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels and packaging. With TrueMrk®, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.