With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most. By leveraging a smartphone user's precise location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions.
When paired with an App, beacons can be set to deliver various forms of interaction e.g., product information, promotions, coupons etc. to the user's device when customers are in a certain range of the beacon. Beacons can also be used as point-of-sale systems to capture shopper information. The versatility of the technology makes the uses of the beacons countless and up to the imagination of the business. The opportunities are endless.
While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be the first nationwide deployment, Hillshire Brands has some initial findings. Purchase intent increased 20 times for those exposed to messages sent from beacons in grocery stores, according to an analysis by Hillshire agency BPN, part of the IPG Mediabrands global network. (Source: MCommerce Daily, July 2014.)
The Delivr platform is robust enough to handle the needs of even the largest retailers but simple enough to deploy in a matter of days or weeks depending on the scope of the program. Beacons by Delivr provide retailers with an entirely new and seamless in-store shopping experience for consumers. Complete the form on this page to learn more or request a demo.