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California Online Privacy Protection Act (CalOPPA)

California Online Privacy Protection Act (CalOPPA) Notice

  • A Do Not Track (DNT) standard has not been adopted to this day, and therefore Delivr doesn't use DNT signals.
  • Except as described in our Privacy Notice, Delivr doesn't authorize the collection of Personal Identifiable Information (PII) from our visitors or service subscribers on Delivr for third party use through advertising technologies without separate consent.
 

Learn more about Do Not Track (DNT) and Delivr's DNT practices.

On September 27, 2013, California Governor Jerry Brown signed into law A.B. 370, amending the California Online Privacy Protection Act (CalOPPA) to require website operators like LinkedIn to disclose how LinkedIn responds to DNT Signals; and whether third parties collect personally identifiable information (PII) about users when they visit LinkedIn.

Do Not Track (DNT)

What is DNT?

DNT is the concept that has been promoted by regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

What is a DNT signal?

Currently, various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that relies on a technology known as a DNT header that sends a signal to websites visited by the browser user about the user's DNT preference. You can usually access your browser's DNT option in your browser's preferences.

Is there a DNT technology standard?

The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made on this issue, it has been slow, and to date no standard has been adopted. Without an industry standard for DNT, users cannot know how any given company abides by a DNT signal they receive from browser headers. Delivr is committed to remaining apprised of the W3C efforts to develop a DNT standard.

How does Delivr respond to the signal?

Delivr takes privacy and security very seriously and strives to put our visitors and service subscribers first in all aspects of our business. With regard to DNT, Delivr currently doesn't respond to DNT signals in browsers because no DNT standard has been adopted, as noted above.

Does Delivr share members' personally identifiable information with third parties (like advertisers and ad networks)?

Third parties can find out about you from info you share on our services - like the Profile landing pages which are public.

In the DNT context, however, Delivr doesn't authorize the identification of Delivr visitors or service subscribers by third parties through advertising technologies deployed in ads that may appear on Delivr without separate consent.

Please note, that our Privacy Policy uses the definition of "direct marketing" provided by the California Civil Code §1798.83, to include marketing directly to individuals by means of mail, phone, or e-mail for personal purposes.

 

This Data Policy was last updated on 23 September 2019.


Delivr is a MarTech platform used by thousands of businesses to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With TrueMrk, Delivr is extending its marketing, consumer engagement and analytics platform to authenticate products and identify incidents of counterfeiting and gray market diversion.