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QR Codes for Billboards & OOH

Using QR codes on billboards is a widespread application. In addition, QR codes can be included in any outdoor advertising. Outdoor advertising, also known as out-of-home advertising (OOH), is advertising that reaches consumers when they are outside their homes.

Types of outdoor advertising.

The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories:

1.  Billboard Advertising

Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit.

2.  Street Furniture

A bit of a misnomer, “street furniture” applies not just to bus or park benches but also to bus shelters, newsracks, and telephone kiosks, among others.   

3.  Transit

Ads on the sides of busses are the most common form of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends.

Other forms of outdoor advertising.

Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. They can be high-tech – think digital – or low tech – think personal-computer generated mini-posters offering services pinned to a coffee shop bulletin board or lamp post.

Digital Outdoor Advertising

Also known as digital signage, digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on an urban sidewalk or shopping plaza.

For Small Businesses

The most important outdoor ad for any small brick and mortar business is its built-in outdoor advertising: exterior signage. Business owners want crisp, clear signage that communicates well from a distance. While it should convey the company’s brand image, it should also help the business get discovered and found.

Guidelines for QR codes that will be scanned from a distance.

QR codes printed on billboards and other outdoor advertising must be scannable despite a long distance between them and smartphone users. The ratio of the scanning distance to the size of the QR code should be close to 10:1.

  • The simplest approach is use a QR Code size that is at least one tenth of the scanning distance, excluding the margin.
  • For example, a code on a Billboard that will be scanned from a distance of 10m (32 ft) should be at least 1m (3.2 ft) in size, excluding the margin.
  • Use a minimum margin of 4 blocks. Delivr default.
  • Good contrast between the background and the QR Code color is very important when a standard Black & White code is not used. In cases of colorized codes, the QR Code should have a dark color with a light background color.
  • Some QR Code Readers can not read reversed colors e.g., light color with a dark background color, white with black background color.

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its martech product suite to serialize and authenticate products. Headquartered in the USA.